Star India has empanelled Kinetic WW and The Social Street for its outdoor duties. The account was won following a multi-agency pitch. The account size is estimated to be Rs 50-60 crore. DDB Mudra was the incumbent agency.
Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic WW, said, “This is a major win for Kinetic as it gives us invaluable experience in the entertainment and media business. We believe that we won it on the back of our logical strategic approach, creative output and most importantly, strong compliant, transparent processes.”