Consolidating its presence in Gujarat, DB Corp launched Dainik Bhaskar’s new edition from Surat. With the launch, DB Corp now publishes seven newspapers with 63 editions from 14 states in India.
Commenting on the foray, Girish Agarwaal, Promoter Director, DB Corp Limited, said, “With the launch of Dainik Bhaskar in Surat, we have consolidated our presence and stronghold in Gujarat. Surat is a vast and unique market, with a developed industrial belt, which is home to some of India’s leading corporates across textile, Information Technology and diamond polishing sectors. The region is taking progressive strides in expanding its infrastructure, transport, communications facilities and also has a strong cultural heritage. The ‘Diamond City’ is among the top five fastest growing cities in the world, the third cleanest in India, the second largest in Gujarat and ranked eighth in India with a GDP of $40 billion (USD). Therefore, our launch planning has been very meticulous, beginning with the scanning process of strategically classifying the city to understand its demographics.”
“While Surat is a very competitive market with formidable print media companies catering to a large Gujarati readership base, it has significant untapped potential within a very large non-Gujarati speaking readership, which is an important target audience for Dainik Bhaskar. This segment comprises multicultural, industrialised households that have migrated from neighbouring states, having within them a large concentration of readers from Hindi-speaking dominating states. Most importantly, they were faced with a limited choice for a Hindi newspaper of international standards with strong local new coverage. We identified this opportunity where Dainik Bhaskar could address the gap through a customised, world-class product for this audience segment. We are delighted that Dainik Bhaskar has emerged as a powerful, high quality product representing Surat city that addresses the content needs of this category,” added Agarwaal.
Satyajit Sengupta, Chief Corporate Sales & Marketing Officer, DB Corp Limited, said, “Our single-minded aim has always been to offer a world class, news-led product for consumers seeking not only news but analysis with insightful perspectives, issues that create a progressive impact on daily life, global developments and a segment of engaging content offering readership delight. At Bhaskar, brand building begins from the first day of our surveys when our research team first interacts with potential customers to introduce the product, the company and solicits views and feedback on their requirements, which in turn forms the basis of new product creation. We look forward to fortifying our presence further in Surat and emerge as the choicest medium for advertisers.”