Big Magic has launched two months long fun animation ride known as Chutti Express which started from May 20, 2017. Targeted to kid’s audience, the film festival will include beguiling movies to air every weekend from 7 PM to 9 PM.
The cartoon fiesta is all set to grab kids’ attention with riveting and relatable content showcasing Indian ethos and characters like Luv Kush, Eklavya – The Invincible, Adventures of Eklavya, Chatur Narad, Echo Planet, Frog Kingdom, Krish Trish and the Balti Boy among others.
The animation film festival is driven by a 360 degree marketing promotion bustle to reach out to its target markets through its various persuasive campaigns across television, radio, digital and on-ground activation.
Commenting on the animation film festival, the spokesperson of Big Magic said, “BIG Magic always aims to provide innovative content to entertain its viewers. This summer, keeping in mind the kids target audience and charging up their fun vacation period, the channel has come up with an animation film festival which will have movies from across the globe. Endowed with knowledgeable content the films will showcase Indian philosophy and characters.”