Sony Music Entertainment India has appointed Hill+Knowlton Strategies as its agency for Public Relations in India.
Sony Music India, is a wholly owned subsidiary of Sony Music Entertainment worldwide, with an extensive catalogue comprising some legendary recordings and is home to renowned artists as well as iconic Bollywood Film soundtracks.
The communication mandate spreads across all the verticals, including Bollywood music, international, Pop and more.
Sanujeet Bhujabal, Marketing Director Sony Music India, said, “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”
Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies, said, “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonised across audiences and across media.”
Hill+Knowlton Strategies, Inc. is a international communications consultancy, providing services to local, multinational and global clients. It has worked with clients such as Sony Entertainment Television (SET), Sony SAB TV, Sony Pictures Networks (SPN), Turner Broadcasting and Colours from Viacom.