Entertainment business veteran and ex-Viacom18 INS head Jaideep Singh has been roped in by Arré as a Director on its management team. Singh will help guide the platform’s monetisation strategy, launch Arré’s music vertical and contribute his experience towards expanding other content verticals as well. He will be working closely with Sai, Ajay and RayC as Arré expands its content footprint as India’s fastest growing original content brand on digital.
Singh is currently partnered with two US-based companies as a part of his entrepreneurial venture. He is the Chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency and the Managing Director, APAC and Middle East, for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.
B Saikumar, Founder, Arré, said, “We are delighted to have Jaideep at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation to further our growth objective, as we enter into an exciting year two of Arré.”
Singh said, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures, Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré.”
Singh has 20 years of diverse experience across marketing, media and entertainment. Singh has worked with companies like JK Tyres, Confederation of India Industries and Radio Mirchi.
Singh’s last stint was with Viacom18 India where he was Senior Vice-President and Business Head of Integrated Network Solutions (INS). At INS, he was responsible for launching a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe. He established the INS and Live Viacom18 divisions of Viacom18, which boast of national and regional properties like the global electronic dance music (EDM) festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival Emerge, the comedy festival Chuckle Festival, and Spiro, which dominated the subcontinent with over 300 events and produced hundreds of hours of content.