FCB Interface, a marketing communications company, has announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Gulshan will be based in Mumbai and will be responsible for upping the planning ante at Interface.
In his career spanning 15 years, he has worked across research, consulting and account planning at companies’ like TNS Middle East and Africa, DHL Europe, Lowe Lintas and JWT.
He has won multiple Effies’ and worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico and many more.
Most recently he has been in senior planning roles in Lowe Lintas in Bangalore and JWT and Publicis in Delhi.
Joe Thaliath, Chief Executive Officer, FCB Interface said, “Gulshan’s acumen to couple consumer insights with hard-core data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it.”
Speaking on his new role, Gulshan said, “To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigor. And more importantly, in using this thinking as the bedrock of developing the creative product – all with the clear objective of encouraging behaviour change. I look forward to partnering with the superb talent we have here to drive this mandate.”
An MBA from HEC Paris, Gulshan’s interests include behavioural economics, military history and gaming.