Natrajan will work from Times Tower in Mumbai and will report to Sivakumar Sundaram, President, Revenue, BCCL
BestMediaInfo Bureau | Mumbai | March 15, 2017
Sudha Natrajan has been appointed as Director, Response. Response is the advertising and marketing outfit of the Bennett Coleman and Co Limited (BCCL) group. Natrajan will work from the Times Tower in Mumbai and will report to Sivakumar Sundaram, President, Revenue, BCCL.
Natrajan has over 25 years of experience in various leadership roles, including Chief Executive Officer at Lintas Initiative and Founder-Director at TMC Media Pvt Ltd. Prior to joining Response, she was the Revenue Head at One India Alliance and Head of Business Development and Revenue at HT Media.
An MBA with expertise in brand marketing, client servicing and media management experience under her belt, Natrajan spent 18 years with Lintas Media Group out of which she spent 15 years at Lintas Bangalore before moving base from Bangalore to Gurgaon in 2009 to oversee the LMG operations in Delhi, which handles blue-chip clients such as Maruti Suzuki, Sony Electronics, Religare, Voltas, Naukri.com, among others.
Reportedly, she was also instrumental in the journey of Lintas initiative Media from its ‘C’ rating by Recma to ‘A+’ rating, in the year 2009 and maintaining the position for three subsequent years.