The jury will be chaired by Jim Stengel, President and CEO of The Jim Stengel Company and the former Global Marketing Officer at Procter & Gamble
BestMediaInfo Bureau | Mumbai | March 10, 2017
A panel of senior industry figures consist the jury for the Best Use of Brand Purpose category of The Warc Awards, a new global competition in search for next-generation marketing effectiveness. Among the jury is BBDO Mumbai’s Rajat Mendhi.
The Best Use of Brand Purpose category for marketing initiatives has successfully achieved commercial success as well as benefitted a wider community. It will be chaired by Jim Stengel, President and CEO of The Jim Stengel Company and the former Global Marketing Officer at Procter & Gamble. He is the author of The Stengel 50 study, which showed how the highest-performing businesses are the ones driven by brand ideals.
Joining Stengel on the jury are:
The Best Use of Brand Purpose, one of The Warc Awards’ three categories, looks for evidence that brands are integrating purpose into their marketing and their wider enterprise to produce a tangible return, rather than investing in bolt-on CSR programmes.
There is a $7,000 prize for the Grand Prix winner, as well as $1,000 prize for each of the three special awards in this category. The Longevity Award, for the best purpose-led strategy with a long-term sustainability commitment of three years or more; the Analytics Award, for use of data to demonstrate effectiveness of a brand purpose-led strategy; and the Partnership Award, for the best purpose-led strategy that relies on a collaboration.
Stengel said, “The best brands in the world have a strong sense of purpose that guides them in all they do. The Warc Awards will showcase the marketers and agencies that have been successful in communicating that brand purpose effectively.”
The Warc Awards are free to enter and are open to submissions from any country and communications discipline. The closing date for entries is April 20, 2017.