The agency won a silver for HUL’s ‘Lo kar lo baat’ campaign for Active Wheel and a bronze for HUL’s Career Ready Academy for Rin
BestMediaInfo Bureau | Mumbai | February 8, 2017
Warc recently announced the winners of its Media Awards for the Effective use of Tech category. Among the Indian winners are PHD India, which won a silver for HUL’s ‘Lo kar lo baat’ campaign for Active Wheel and a bronze for HUL’s Career Ready Academy campaign for Rin.
A 10-member strong international panel chaired by Debbie Weinstein, Managing Director, Brand Solutions and Innovations, EMEA, Google, have already awarded three gold, three silver and four bronze in this category.
Wieden + Kennedy’s (US and Canada) campaign for Procter & Gamble’s Old Spice-‘Nature Adventure’ won a gold.
Tom Goodwin, EVP, Head of Innovation, Zenith and a Warc Media Awards judge in the Effective use of Tech category, said, “As an industry, we ignore gaming but it’s such a big opportunity and no one's doing it that well. This should be celebrated because it used custom integration. It was different, interesting and effective.”
Cancer Research UK’s ‘Tap to Beat Cancer’ campaign by MediaCom too won a gold. The campaign witnessed the charity trial digital screens with a contactless card payment facility in its shop windows. Suzy Ryder, Managing Partner, Digital and Technology, OMD and a judge, described it as “A very easy and logical way to maintain and increase fundraising.”
Australian youth mental health foundation Headspace was the third gold awarded for its ‘Reword’ campaign. The campaign was done by Leo Burnett Melbourne. James Lewin, Head of Innovation, Mindshare APAC, and a judge for this category, said, “It is a brilliant piece of tech and the results speak for themselves.”
FP7/DXB, MediaVest Spark won a silver for its A/C Vest campaign for banking brand Emirates NBD. FP7/BAH grabbed a bronze for its Smart Buses work for Bahrain telecom provider Batelco.
Zenith took a silver for its ‘Data Storytelling’ campaign for insurance company Aviva; Starcom’s ‘Serving What’s Trending’ campaign for food manufacturer Kraft Heinz took a bronze; and another bronze was awarded to Fuse Sport and Entertainment for ‘Virtually Dead’ campaign for HTC Vive.
The Grand Prix, Special Award: Best Real-Time; Special Award: Early Adopter Award, and Special Award: Best Use of Programmatic will be announced at a free-to-attend event at MEC in London on February 9 from 4:40pm. Warc Media Awards judges will reflect on this year's entries and there will be two presentations from winners.