The campaign aims to motivate such kids to live their passion for music. The media site has connected with celebrity musicians and encouraged them to gift their pre-owned musical instruments. It has joined hands with NGO Music Basti, for their ReSound concert, in Delhi on February 26
February 16, 2017
News18.com, the digital news media site, has ideated a month-long campaign ‘Music for a Cause’ from February 6 for less privileged kids with an inclination towards music. The campaign aims at motivating kids to live their passion for music by gifting them musical instruments. News18.com is also connecting with celebrity musicians and encouraging them to gift their pre-owned musical instruments, and also urging artists to lend their support for the cause. Acclaimed musicians Ehsaan Noorani, Vishal Dadlani, Mohit Chauhan, Subir Malik (Parikrama band) and The Other People Band have pledged their support by agreeing to donate their musical instruments.
News18.com has also joined hands with Music Basti, a Delhi-based NGO, for their ReSound concert, which is slated to take place on February 26 in Delhi. The concert aims at creating opportunities for kids at the NGO, by providing them a platform to showcase their talent, overcome their fears and fulfil their dreams. Blending well with the concert, News18.com’s ‘Music for a Cause’ campaign will be culminated by giving away the autographed musical instruments to the NGO kids at the. The activity is also supported by a crowd funding platform BitGiving, which will be responsible for raising additional funds for the campaign for welfare of the kids.
Manish Maheshwari, CEO, Network18 Digital, said, “We are proud to conceptualise a campaign that inspires kids, who are otherwise deprived of opportunities, to take up music as a career option if they are passionate about it. We are building content to promote the initiative across various platforms, and would like to thank the musicians and artists for their contribution and pledging their support for the cause.”
Ehsaan Noorani, musician and guitarist, said, “For me, music acts as an empowering tool, as well as a carrier of piece. I believe everyone should give the gift of music to those who cannot afford it. I am giving away two of my guitars to the kids to motivate them and to support the campaign. It does not matter if you are a good musician or bad, you have to have a guitar with you as it has the magic to keep you calm.”
Vishal Dadlani, musician, said, “I have had fervour for music since childhood but never really got the opportunity to take it up as a mainstream subject in school. For the first time, I ended up taking up music, when I was 19. This is one of the main reasons I want to support the cause and motivate the kids to do what they like. I am donating a guitar which has always proved to be my lucky charm. My musical career started with a guitar, which was gifted by a very close friend of my father and that was the turning point of my life. I hope this guitar does the same magic for you.”
The campaign will be supported by videos of kids, trainers, and musicians shot during the course of the entire campaign, as well as on the day of the concert.