The integrated campaign on TV and social media started from February 1, 2017 with a series of videos, celebrity bytes, animal profiles and trivia on social media
February 13, 2017
Times Networks’ English entertainment channel Romedy Now known to spread love and laughter, has launched a new property #FurrentinesDay to celebrate Valentine’s with animals - pets and abandoned stray friends. This property has been launched in association with Cat Café Studio and People for Animals with an aim to help animals get a merrier and furrier future.
The on-ground event for this initiative took place today at Cat Cafe Studio in Andheri. The event witnessed the presence of celebrities, Gangs of Wasseypur fame actress Richa Chadda, Hate Story 3 fame actress Zareen Khan, culinary chef and well known author Maria Goretti and wrestler Sangram Singh.
The integrated campaign on TV and social media started from February 1, 2017 with a series of videos, celebrity bytes, animal profiles and trivia on social media. The campaign received support and response on social media with the #FurrentinesDay launch film garnering 1.5 million views on facebook within 48 hours. Additionally, well known faces like John Abraham, Meneka Gandhi, Singer Shaan, Jackky Bhagnani, Ali Fazal, Sunny Leone, Sophie Chaudary, Tara Sharma and many more shared the video to their followers and put out their video bytes in support of the initiative.
Supporting this initiative and an ardent cat lover, Chadda said, “It’s great that Romedy Now has taken this responsibility of spreading awareness about animal welfare because channels like these can reach a wider target audience. I personally love cats and I am happy to be associated with #FurrentinesDay as I feel everyone deserves love on Valentines – humans and animals alike! One of the aims of the initiative is to find loving homes for these homeless indigenous species of cats.”
Khan said, “It’s every individual’s responsibility to make sure that no living being is ill-treated, be it humans or animals. I love cats and I feel deeply for them as they can’t ask for what they need and as human I feel we should be sensitive towards them. I’m glad to be here and associating with Romedy Now for this cause has been really worthwhile. I want to tell everyone that please support this initiative of #Furrentine’sDay and show some love to these animals.”
Chef Goretti said, “Animals are our best companions and it is our responsibility to take care of them. My children love animals and they feel happy around them and therefore I am happy that I could support #FurrentinesDay - a unique initiative by ROMEDY NOW that goes beyond just loving humans. Animals are dependent on us and I want to take this platform to tell people that we need to look beyond our own interests and help these little creatures live a healthy life.”
Wrestler Singh, who was Brand Ambassador of People For Animals said, “I want to thank Romedy Now for taking up this initiative. We must care for animals just like we care for our children because they are also like children. They are one of us and we need to treat them well. They are more loyal than humans and give us unconditional love! I come from a small town where we take special care of animals. I would like to take this opportunity to support this initiative and spread awareness.”
Viewers and fans, as a part of the digital campaign, can tweet about their love for animals by using the hashtag #FurrentinesDay! For every tweet received, Romedy Now will make a contribution to Cat Café Studio and People For Animals to help the cause of animal welfare. The campaign has received over 2500 tweets so far and is still counting!
On February 14, 2017, Romedy NOW will go on a Valentine’s Day date with its furry friends at Cat Café Studio. The channel’s facebook page will live stream the V Day party and celebrations from there.
On Television, Romedy Now had lined up special movies on February 12 to celebrate Valentine’s Day. Films like Marmaduke, 101 Dalmatians, 102 Dalmatians, Cats and Dogs, Beverly Hills Chihuahua and Princess Diary will be aired all day. Additionally, Romedy NOW will pay its ultimate tribute to animals by launching a beautiful #FurrentinesDay film starring singer and actor Meiyang Chang. The film will be launched on February 14 across all Romedy Now platforms – on air, digital and social media.