The service is available for its subscribers and is ready for download on Android and iOS platforms
February 28, 2017
Den Networks, the MSO cable network, has launched its over-the-top (OTT) offering ‘Den TV+’ where users can access and watch content on the go. The service is exclusively for Den cable and broadband subscribers. It is available for download on all the devices on Android and iOS platforms.
SN Sharma, CEO, Den Networks, said, “We are excited to launch Den TV+, Den’s very own mobile TV app, where our viewers can now watch TV on their mobiles and tablets. Being a distribution platform, the idea is to complement our cable television (CATV) offering to consumers and make it available for our customers on the move anytime, anywhere. Den TV+ provides live streaming of 130 TV channels, over 2,500 movies and recorded videos, including popular shows, devotional content, lifestyle content and much more. The service is currently free of cost as an initial launch offer. We are always exploring newer ways to provide value for money to our viewers and today’s evolving technology helps us cater to their changing lifestyle needs.”
In line with global trend, in India there is a marked shift in consumer preferences towards digital media consumption as compared to traditional forms of media, which include TV, print press and radio. Increasing internet penetration, mobile device proliferation and convenience of consuming the content anytime, anywhere, are the key drivers for this trend.
Equipped with data saving feature / mode, Den TV+ allows users to manage their data consumption while getting the best video recommendations for their viewing pleasure.
Den TV+ is packed with functionalities ranging from multi-screen viewing, adaptive bitrate, easy controls, etc. Users can view the entire TV guide for the upcoming week and set up reminders for their favourite TV shows. Further, users can browse the app without interrupting watching experience by minimising the new video player.
The TV channels available on this mobile TV are across genres, including movies, general entertainment, news and music in Hindi, English and many regional languages. Some of the channels on the platform are B4U, 9X Jalwa, India TV, Zoom, Aaj Tak, ABP News, BBC World News, ET Now, Times Now, India Today, News Nation, DD News, B4U Music, Mh1, 9XM Music, Aastha, Disha, Divya, Darshan24, Gurbani TV and Sadhna TV.
Besides live TV channels, the app will offer a range of Bollywood movies. Additionally, it will offer special content like prank videos, Comedy TV, Kids TV, Prankbaaz, Yoga TV, original mobile series with Priyanka Chopra, and mobile talent discovery platform by Imtiaz Ali.
Den TV+ will also offer instant access to news. It intends to add more movies, more music, recipes, jokes, games, fitness videos, DIY videos, comedy shows, karaoke music, educational videos, sports videos / talk shows, plays, horoscopes, Bollywood news and vine in the coming months.
To access the platform, DEN subscribers will need to enter just the VC card number of the Set Top Box (STB). Users will be able to access up to two devices under one unique VC number.