It is part of its 10th anniversary celebrations to aid the education and hygiene necessities of primary section girls and donate at least Rs 10 lakh to the NGO Nanhi Kali. It has partnered with Ketto, Bajaj Allianz, BabyCell, Kokoyu Camlin for the cause
BestMediaInfo Bureau | Mumbai | January 17, 2017
WATConsult, the digital and social media agency now part of the Dentsu Aegis Network, has launched a CSR activity, #That’sMyGirl, as a part of its 10th anniversary celebrations.
With this initiative, WATConsult is looking to aid the education and hygiene necessities for girls in the primary section (class one to five) and donate a minimum of Rs 10 lakh to the NGO Nanhi Kali.
For the cause, WATConsult has partnered with Ketto, a fundraising portal; insurance company, Bajaj Allianz; stem cell bank BabyCell and stationary brand Kokoyu Camlin to promote the campaign across digital platforms, create awareness and raise funds.
WATConsult has built a microsite to highlight and share the current insights on the state of girl education in India. The site will showcase video bytes from women leaders across various fields, proud parents of a girl child and management of Dentsu Aegis Network. Kunal Kapoor along with the brand partners will support the campaign and voice their concerns, perceptions and suggest solutions around the cause.
To conclude the activity on National Girl Child Day, on January 24, the agency will raise funds via a Twitter campaign. WATizens, Twitterati and brands will come together to promote the cause by using the hashtag #ThatsMyGirl and cite opportunities and accomplishments of a girl child. For each ‘hashtag mention,’ WATConsult will donate Rs 10 to Nanhi Kali.
Rajiv Dingra, Founder and CEO, WATConsult, said, “In many parts of India, the arrival of a baby girl still calls for mourning rather than celebration and that’s indeed sad. We would like to build awareness around this cause and support girl child education via our initiative. We look forward to achieve at least 100,000 mentions and contribute 10 lakh to Nanhi Kali.”
Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, said, “Gender equality is one of the most important priorities for us at Dentsu Aegis Network. This can be enabled only if the girl child is educated. I am glad WATConsult has taken the initiative of #ThatsMyGirl as a part of their 10th anniversary celebrations.”
WATConsult is also running a digital campaign, #WATurns10, to celebrate its 10th anniversary, wherein they are conducting a series of activities to acknowledge gratitude to people who have played an important role in the success journey of the agency.