Along with diverse cuisines, the two-day festival will have dedicated zones for art, photography, retail, wellness, comedy, adventure sports at Turf Club, Mumbai on December 17 and 18
December 13, 2016
A two-day food, art and music festival with international production values is set against the majestic backdrop of Turf Club, Mumbai on December 17 and 18 from noon to 10 pm. Titled Eat Play Love, visitors will enjoy an opportunity to sample some of the country’s best restaurants and food vendors, along with an abundance of sensory entertainment.
Spearheaded by Percept Live and The Eat India Company, over 100 exhibitors from across the country will give an opportunity to avid gastronomes to feast on diverse cuisines, right from heritage restaurants to street food to highway dhabas to homemade delicacies to organic fresh produce. The festival will be a playground of cultural commotion with dedicated zones to art, photography, retail, wellness, comedy, adventure sports and children.
Artists will showcase their best work, making the venue look like a living art gallery being an eco-friendly festival with Pappco Greenware.
The Eat section will host tailor-made zones such as #EatLive #EatFresh #EatGalli #EatCafes #EatTrucks to cater to the preferences of the visitors apart from having live cooking demos and master classes with the top chefs of the country. The Play section will house kids and the alternative live stage is for acoustic bands, comedy acts and dance troupes apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The Love section will allow connoisseurs to indulge in art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.
As part of its promotional campaign, it will undertake slum beautification, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create the hype and awareness around the annual proposition.
Comedy rock band Alien Chutney featuring Vir Das and Punjabi rapper Baba Sehgal will perform on day 1 and leading live band act ‘The Other People’ and pop singer Lucky Ali will perform on day 2. Two stages named main stage and chill out stage will host stellar live acts like Voctronica the first beatboxing band, rock performance by Vikram Kaushik Monks of Mellonwah, stand-up act by Zakhir Khan and a stellar performance DJ Ahmet Kilic. An outdoor spa will allow attendees to rejuvenate and relish after some dancing.
Chandni Dhall, Partner EPL, said, “While there are many festivals today, they cater to specific genres and are skewed to a sub sect of the city’s population, thereby ending up being either too localised or being limited in their offering. A single destination event, which brings together the best of the city with international production values, is the need of today. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens.”
Manuj Agarwal, CEO, Percept Live, said, “With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities and boards, celebrities, exhibitors among other things. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45 per cent to tourism and state revenues over the next three years.”
The home chef zone will include everything from Rajasthani to Bihari to Punjabi to Bengali to Indonesian to Japanese to Chinese to South Indian to Asian to cater to diverse taste buds. Dolly Singh, Home Café, Rasa #100. Your’s Drooly will offer innovative takes on Indian regional food. Food trucks zone will feature Lalit Food Truck, Pettoos Food Truck and Bombay Food Truck.
The Perrier Experience Zone will allow adventure junkies to experience a never-seen-before virtual experience in hot air balloon rides. The Maruti Suzuki Ertiga Auto Cafe will inculcate an Indo-Japanese inspired menu by well-known celebrity chef Vicky Ratnani.
There will be reserved seating for senior citizens and all-day care centre for children. It will witness the debut of India’s only children literature festival -- Peek A Book featuring master storytellers like Hawaii’s Jeff Gere, puppeteer Usha Venkatraman, fitness specialist Rashmi Ramesh, teacher turned author Katie Bagli.
The food court will have representation from some heritage Mumbai eateries such as Moti Mahal Deluxe as well as new entrants like 1441 pizzeria, Fatty Bao, Kaavo. There will be many contrasts with the street food section featuring, wraps and rolls, Mumbai’s favourite chaats in the same vicinity as the dining section featuring Wok Express, Maroosh, Fatty Bao, Moti Mahal, TGL Co. and savoury ice-cream’s and many more delicacies at Shahi Durbar and Ice Cream Factory, Bites Of Bliss, Frugurpop. Other food exhibitors will include Keventers, Kolkata Konnection, Punjab Da Chullah, Hungry Monks and many more.
December 17, 2016
December 18, 2016
Tickets are now on bookmyshow.com starting at Rs 499. There are various categories of F and B packages starting from Rs 1,074 to Rs 3,521. For more information log on to bookmyshow.com
The festival will travel to Hyderabad, Kolkata, Pune and Nagpur in 2017 with a plan to expand to newer regions over the next three years. These cities will play host to the event, providing a fantastic backdrop for the family-friendly occasion and be rest assured there will be plenty to see, do and hear.
Maruti Suzuki and Scootsy present Eat Play Love, powered by Gionee in association with Perrier, Ola and Panchshil. The festival is backed and supported by Maharashtra Tourism. With media partners including PVR, 94.3 Radio One FM and Peek A Book also support the festival.