This is the only Live Awards Show where kids get an opportunity to voice their choices. The on-ground and on air-property has roped in Dabur Red Paste as the presenting sponsor, Lifebuoy and Choki Choki as co-powered by sponsors and Funskool as associate sponsor
BestMediaInfo Bureau | Mumbai | November 30, 2016
Three years after its first edition, Nickelodeon, the kids cluster from Viacom18, has announced the second edition of its on-ground intellectual property, Kids Choice Awards. The channel has been on the top position in the genre for almost the whole of last year.
According to Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18, the channel has now built the strength of characters such that showcasing them in the toon parade will be a visual delight for the kids. The kids network consisting of channels Nick, Sonic, Nick Jr and Nick HD+ boasts of a lot of own localised characters, including Shiva, Motu Patlu, Pakdam Pakdai and the international syndicated characters like Spongebob, Ninja Hattori, Dora, Oggy and the Cockroaches and Alvin and the Chipmunks.
This is the only Live Awards Show where kids get to decide who gets the coveted orange Nickelodeon blimp by voting for them. With a total of 13 categories to vote for, some of the key awards categories include Best Movie Actor (Male and Female), Best Bollywood Movie, Best Television Show and Best Indian Cartoon Character. Slated to take place on December 5, 2016 at Reliance Studios, Film city Mumbai, this gala extravaganza will once again be marked as India’s time to Slime.
Speaking on the second edition of Kids Choice Awards Jaipuria said, “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. A true display of kid power, Kids Choice Awards is here to do just that -- make their choices count by awarding and sliming their favourite celebrities. We would like to thank our title sponsor Dabur Red Paste, co-powered sponsors Lifebuoy and Choki Choki and associate sponsors Funskool for partnering with us in this celebration. We are confident that this year the show will only get bigger and better.”
For advertisers, it is a very good deal since it is a long promotion season, right from the start of voting till the telecast of the event. The event will be premiered on Nick during Christmas holidays and will then be telecast on other network channels, including Colors, Rishtey, Colors Bangla, Colors Marathi, Colors Gujrati and the digital platform Voot.
This awards show will feature entertainment acts, musical presentations, amid appearances and performances by numerous Bollywood and television personalities like Alia Bhatt, Varun Dhawan, Akshat and Raghav Juyal. Applauding the achievements of the best on television, the viewers will be entertained with a host of performances by renowned actors and acts by their favourite television stars like Mouni Roy and the Dramebaaz kids. Anchored by popular duo Manish Paul and Rithvik Dhanjani, the evening will witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2016 and creating memorable picture perfect moments will be the world renowned ‘Slime’, which is sure to have many of our celebs turn green.
Harkawal Singh, Marketing Head, Oral Care, Dabur India, said, “Dabur is committed to its motto of being dedicated to the health and well-being of every household. We feel oral hygiene is an important part of being fit and healthy. Moving forward on this mission, Dabur has been instrumental in creating awareness on oral hygiene and dental well-being, particularly among children. Further strengthening our resolve to improve oral health in the country and to reach out to more kids, Dabur Red Paste has joined hands with Nickelodeon and KCA to further spread the message about dental hygiene and educate children about best oral care practices through a focussed and specially crafted campaign.”
KCA 2016 is being promoted through a robust 360 degrees marketing campaign. In addition to the TV network strength, numerous touch points spanning consumer and trade, print, radio spots and targeted promotions through Dish TV have been planned. The campaign will be given a high impact on ground and ambient leg ensuring kids all over are connected with. This will be done through malls across Mumbai and Delhi, vans covering over 30 cities in the states of Maharashtra and Gujarat and multiple screens in McDonald’s across 150 outlets in the North.
A massive digital and social media buzz and engagement campaign comprising not only the Nickelodeon cluster websites and social platforms but the entire Viacom18 network websites including Voot has been launched. This is also being supported along with interesting promotions on Facebook, Twitter and YouTube.