The Glitch has crafted a social media campaign for the brand and invited fans to share special moments. The best one will be converted into a video and feature on its Facebook and Instagram pages
BestMediaInfo Bureau | Mumbai | July 8, 2016
The Glitch has created a social media campaign for Ferrero Rocher and tried to adhere to the brand’s philosophy of creating moments with your loved ones bringing in the expression ‘#YourGoldenStories’.
#YourGolden stories invite Ferrero Rocher fans to share their special memories with their loved ones on Facebook and the best one will be converted into a special video that would feature on Facebook and Instagram official pages of the brand.
As a part of the #YourGolden stories, the company has created an animated video of a real life couple that shows that distance cannot stop from celebrating special moments with your loved ones.
Sunetro Lahiri, Creative Director, The Glitch, said, “People love this brand and have stories to share with it. So, taking this as our springboard, we thought of giving back some love to the Ferrero Rocher fans and came up with the idea of creating animated short stories of consumers who shared their moments where Ferrero Rocher has played a role in their lives.”
People have been sending in their memories and moments associated with the chocolate. Every month, the company will select one story and will create a beautiful nugget based on that story and put it out on social media.
In one of the videos, Ferrero Rocher has created a video for the couple ‘Manav and Dharana’. The video depicts the story of how they had to stay away from each other on Valentine’s Day. To make her better half feel special on the day, Dharana created a collage of hearts and on each heart kept a Ferrero Rocher chocolate and clicked a picture and sent it to Manav. Later, on phone, they celebrate the day and the video ends.
Watch the campaign:
Agency: The Glitch
Creative Director: Sunetro Lahiri
Director: Prachi Maroo
Producer: Venkataraghvan Rajagopalan
Art Director: Deepanjali Singh
Designers: Rohit Ranjan, Rasika Jaitpal
Copy Writer: Ajay Sharma
Client Servicing: Ritu Choudhary, Ankit Kini