In association with NFDC, the channel has acquired 49 path-breaking titles from its library. The audience will have a gala time as some of them will be showcased for the first time on television
BestMediaInfo Bureau | Mumbai | July 14, 2016
Hindi movie channel Zee Classic has tied up with the National Film Development Corporation of India (NFDC) to showcase a collection of classic movies under the property, ‘India’s finest Films’, starting July 16, every Saturday at 10 pm.
The channel will show movies such ‘Mirch Masala’, Ek Doctor ki Maut’, ‘27 Down’ and ‘Salaam Bombay’ and many other such gems from the NFDC library. These movies mark the debut of icons like Irrfan Khan, Pankaj Kapur, Naseeruddin Shah and many more. The festival will kick start with ‘Salaam Bombay’, directed by Mira Nair, on Saturday, July 16 at 10 pm.
Zee Entertainment Enterprises, Chief Business Officer, Sunil Buch, said, “A Hindi movie channel as distinct as Zee Classic has seen growing viewership with every property that we have showcased. In line with its brand positioning 'Woh Zamaana Kare Deewana', we have enriched the channel's library to present our viewers with some never-seen-before timeless classics. Zee Classic will soon telecast the crème de la crème of landmark cinema under its latest property -- 'India's Finest Films'. It offers a mix of critically acclaimed independent and award-winning films that are treasures of Indian cinema. We have associated with NFDC to create this property and today, with new age films setting new benchmarks in parallel cinema, the films that are a part of 'India's Finest Films' represent the semantics of Indian culture over the years and have carved the way for realism in films.”
The channel has acquired 49 path-breaking titles produced by NFDC and some of them will be showcased for the very first time on television.
Zee Hindi Movies Cluster, Business Head, Ruchir Tiwari, said, “With the success of properties like ‘The Bimal Roy Festival with Boman Irani’ and ‘The Golden Years with Javed Akhtar’, we are constantly innovating with content on Zee Classic to entertain its audience. The sheer brilliance of these films is that they have no shelf life as they are timeless genius masterpieces. The promotional campaign has already kick started across mediums. The prelude, 'India's Finest films -- A Parallel Journey', has luminaries from the industry sharing their unrivalled expertise and insights of these classics and is a content goldmine for lovers of parallel cinema. While this genre of films is not commercial, the work of many superstars and filmmakers in them has increased the popularity of these masterpieces and will surely entertain viewers across age groups."
Talking about India’s Finest Films and Zee Classic, Shyam Benegal, film director, said, “Rabindranath Tagore once said that every art seeks to find its own independent manner of expression within the world it creates, and no creative genius has yet arrived to deliver it from its bondage. Television has always been a very effective medium, particularly for films that may or may not have the opportunity to do well in cinema houses. This is because television reach homes and you do not pay individually for movies. I personally feel Zee Classic’s initiative is a very good one. It will help to keep alive the film culture of our country and Zee Classic is in the ideal position to do this.”