Turkish delegation pow-wows with film and television industry at Ficci Frames 2016. The country expects to export original content worth US $20 million to India by 2018
BestMediaInfo Bureau | Mumbai | April 1, 2016
A large official delegation of Turkish companies, led by the Istanbul Chamber of Commerce Tourism attended Ficci Frames 2016 in Mumbai, for the first time, with the aim of promoting collaboration between India and Turkey in film and television.
Turkey's State broadcaster, Turkish Radio and Television Corporation (TRT), had a meeting with Doordarshan and both the State-owned companies are set to sign an MOU (memorandum of understanding) for collaboration in content sharing.
The Istanbul Chamber of Commerce brought together Turkey’s leading content industry representatives to meet the Indian media and entertainment industry at the ‘Turkey Home of Content’ booth at Ficci Frames 2016. The meeting occurred through the good offices of the Turkish Republic’s Ministry of Economy, Ministry of Culture and Tourism, the Turkish Embassy in New Delhi and the Turkish Consul General in Mumbai.
Founded in 1882, The Istanbul Chamber of Commerce boasts of being the third largest industry chamber in the world. The leading Turkish companies participating in the delegation were Ayyapim, Kadraj, Kanal 7, Outline Ajans, Pana Film, Tac Medya, the Turkish Radio and Television Corporation and ULKE TV. The high powered delegation, supported by the Turkish government, is actively seeking collaborations with Indian media and entertainment companies in the areas of film and television content.
Turkey is the world’s leading original content producer, “touching the souls of billions of people” in nearly 100 countries from Latin America to West Asia and from North Africa to Asia. Turkey’s export of original content is expected to rise to US $1 billion by 2023. The Turkish Ambassador in India, Burak Akçapar, said, “The Turkish delegation is very encouraged with the initial response at the three-day conclave and Turkey is predicting content exports of US $20 million to India by 2018.”
Turkey's first television export to India was ‘Feriha’ on Zee - Zindagi, which has been well received by the Indian audiences, attracting an average of 36 million viewers in India each week. Encouraged by its success, many Indian networks, including leading general entertainment channels (GEC's) are in talks with Turkish content providers, to roll out more Turkish serials on Indian television.
In an effort to further strengthen its ties with the city of Mumbai and Bollywood, Turkish delegations had a meeting with the Mumbai Academy of the Moving Image (MAMI). Turkey is in talk with the organizers of the MAMI film festival, to showcase Turkish cinema at the festival in October this year.