Through a partnership with The 120 Media Collective, NBA will operate the customised NBA.com in India, the NBA’s official digital destination in the country
BestMediaInfo Bureau | Mumbai | April 28, 2016
The National Basketball Association (NBA) and The 120 Media Collective, a content creation and communications company, has announced a partnership to operate the customised NBA.com in India, the NBA’s official digital destination in the country.
The announcement was made by NBA Deputy Commissioner Mark Tatum, The 120 Media Collective Founder and CEO Roopak Saluja and NBA India Managing Director Yannick Colaco.
The geo-targeted NBA.com will offer Indian fans access to a lot of content such as video highlights, game recaps, scores, statistics and more. The mobile first digital destination will also provide extensive localised content, including podcasts hosted by local basketball personalities and a special section dedicated to Sim Bhullar, the first player of Indian descent to play in the NBA and Satnam Singh, the first Indian player to be drafted into the NBA.
Additionally, NBA.com in India will feature personalised settings for fans to follow their favorite NBA teams and players, an NBA FIT corner with instructional basketball content, and ‘Supreme Courts’ showcasing the best basketball courts across the country. Through this, fans will also be able to access NBA League Pass, the league’s digital package offering a full season of live NBA games and rich archive of NBA content.
“The popularity of basketball in India has never been stronger, and our newly redesigned digital destination will provide Indian fans with instant access to NBA news and content,” said Tatum. “We are committed to the growth of basketball in India, and we will continue working with our partners to introduce new ways for fans to experience the NBA,” he added.
“We are excited to be partnering with one of the world’s leading sports properties to engage deeply with Indian audiences,” said Saluja. He added, “NBA.com lies at the core of The 120 Media Collective’s engagement strategy and will be supported by robust distribution to ensure our content is seen and shared where the audience already is.”
Colaco from NBA India said, “The 120 Media Collective’s expertise in innovative content creation makes them an ideal partner to produce locally relevant content to engage our fans. Our new partnership will help us grow our expansive digital presence in India by providing our digitally savvy fans with a way to connect with their favorite teams and players.”
Along with the customised NBA.com in India, the NBA features 19 international online destinations. The digital destination in India will continue to introduce new features in the coming months.
The league opened its office in Mumbai, India in 2011. Broadcast partner Sony Six, India’s premier sports and entertainment channel, televises 14 NBA games per week.