The programme on Hindi film music classics will be on air at 8 PM every Sunday, beginning March 6.
BestMediaInfo Bureau | Delhi | March 4, 2016
Zee Classic’s latest offering, ‘The Golden Years 1950-1975, A musical journey with Javed Akhtar’, premieres on Sunday, March 6. The television programme celebrates classical melodies from the golden era of music, from 1950 to 1975.
The show has been produced by EVPL. It has been sponsored by Dettol and co-sponsored by the State Bank of India. The programme will be on air at 8 PM every Sunday.
‘The Golden Years 1950 - 1975, A musical journey with Javed Akhtar’ will give viewers an opportunity to enjoy the stories behind some of the magical melodies created during the era. Veteran lyricist, writer and poet Javed Akhtar, will present the untold stories of musical maestros and their soulful renditions from that period.
In the early decades of filmmaking, when there was a dearth of advanced musical instruments and recording innovations, a host of talented artists, lyricists and music composers created melodies through sheer hard-work, producing songs that remain an asset to the Indian Film industry. Zee Classic’s ‘The Golden Years’ is a rare opportunity to revisit the music of that era.
The show will span across 26 weekly episodes, concluding with a special finale episode, designed by Akhtar. Each episode will take audiences through the music composed in a particular year in chronological order, beginning 1950.
Chief Business Officer, Zee Entertainment Enterprises Ltd., Sunil Buch, said, “At Zee Classic, we take pride in showcasing the best of the golden era to our audiences. True to the channel’s positioning ‘Woh Zamaana Kare Deewana!’ ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ will rejoice the music of that era. There could be no presenter better than Javed Saab who has seen music evolve over the years and is one of the finest connoisseurs of Indian Film music. This show is a unique concept and we hope our viewers will enjoy the same.”
An elated Akhtar, who announced the show in New Delhi, said, “This is my fourth association with Zee Classic. Our association has created content that film lovers will treasure forever and the making of ‘The Golden Years’ has just taken our wonderful association ahead. The period from 1950 to 1975 was the time when artists like C. Ramachandran, Rajendra Krishan, Talat Mehmood, Naushad, Shaheeda Begum, S.D. Burman, Lata Mangeshkar, Kishore Kumar, Gulzar and R.D. Burman graced the Hindi film music. Those years were really memorable for the industry and gave us compositions, which still remain unmatched. I am really glad to celebrate their contribution to cinema and I congratulate Zee Classic for creating this unique property for its audiences.”
Business Head, Zee Hindi Movies Cluster, Ruchir Tiwari, said, “A trendsetter within the cluttered television environment, Zee Classic’s success lies in truly distinct content and innovative marketing strategies. The channel’s long standing association with Javedji is invaluable and has contributed immensely to the success of Zee Classic. The latest offering, ‘The Golden Years’ will span over 26 weekly episodes concluding with a special finale episode, designed by Javed Saab.”
“Each episode will take audiences through the journey of music excellence of a particular year in chronological order starting from 1950 with a contemporary look and feel,” he went on to say, adding, “We have adopted a 360-degree marketing approach, including a unique branding initiative to promote the show. As a part of the Classic Radio Train activity, local trains in Mumbai will be branded as Zee Classic Radio trains. These trains will be playing classic melodies of old times and unheard stories of musical experts through their in-built sound system.”