Gupta will lead the company’s marketing strategies, including branding, creative & content and digital and product marketing
BestMediaInfo Bureau | Delhi | February 3, 2016
Urban Ladder has appointed Sanjay Gupta as its Chief Marketing Officer. He will lead the company’s marketing strategies, including branding, creative & content and digital and product marketing. Joining Urban Ladder’s leadership team, Gupta will further advance the company’s vision of making a million homes beautiful.
Gupta brings in twelve years of experience in branding and marketing, and has been instrumental in building brands in the consumer goods industry.
With a successful record of growing major brands across food, personal care and automotive sectors on sales and marketing, Gupta will actively contribute in building The Urban Ladder brand. He was previously associated with Accenture, Purple Squirrel Consulting and Marico.
“Over the last 3 years, we have made significant progress in creating a brand our customers strongly relate to. It is now time for us to take the big leap towards becoming India’s most loved consumer brand, and reach out to a much larger audience. I’m confident that Sanjay will take brand Urban Ladder places, and continue to enhance our brand identity. Sanjay will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy," said Ashish Goel, CEO and co-founder, Urban Ladder.
“Urban Ladder is making significant progress in its transformational journey. I strongly believe in the company’s vision, and feel it has the potential of becoming a global success story. I’m especially amazed by the company’s focus on customer experience, design, and most importantly an outstanding culture of innovation excellence. I’m excited to join the team and look forward to being a part of the journey,” said Gupta.