The channel will exclusively telecast Spain’s premier football league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal
BestMediaInfo Bureau | Delhi | August 4, 2015
Lionel Messi and Christiana Ronaldo will have a new home on Indian broadcast network after Sony Kix acquired the telecast rights for La Liga, the premier division of Spanish football league.
Sony Kix has bagged the exclusive rights to the league following its recent acquisition of the Emirates FA Cup and the Serie A TIM into its line-up of prime football properties. The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal. The winning bid amount remains undisclosed.
La Liga was earlier aired on Star Sports.
Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix, said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches, coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”
Commenting on this new partnership, Javier Tebas, President of La Liga, said, “We are extremely happy to start this association with MSM and are proud to announce the Sony sports channels as our new home for the upcoming seasons in this region. MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the La Liga matches to fans in the region.”
In addition to the above, the network also holds the broadcast rights for UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America 2015.
La Liga kicks off the 2015 season on the weekend of August 23, 2015. This will be the 85th season of the top-tier Spanish football league. Kix has exclusively acquired the rights to telecast three back-to-back seasons of the prominent league up until the year 2018. Through the deal, the channel will exclusively showcase the matches live, including the much anticipated El Clasico.
A total of 20 teams will contest the league, including 17 sides from the 2014-15 season and the three promoted ones from the 2014-15 Segunda División, including Real Betis, Sporting de Gijón, and Las Palmas, which qualified through the play-offs.
Sony Kix, which had launched during the Indian Premier League, is currently available on all DTH networks. With the La Liga scheduled to begin in two weeks, MSM is expected to strike deals with MSOs soon.