The deal is for three years, during which the channel will offer over 300 hours of live football action combined from the two premier football competitions from the 2015-16 season to the 2017-18 season
BestMediaInfo Bureau | Mumbai | July 6, 2015
Sony Kix has inked a three-year deal to telecast The Emirates FA Cup and Serie A Tim football championships from the 2015-16 season to the 2017-18 season.
Following an agreement with MP & Silva, The Emirates FA Cup and Serie A Tiim rights holder for the India Sub-continent, Sony Kix will exclusively showcase live coverage from the two football properties in a bid to tap into the growing popularity of the sport in the region. These acquisitions strengthen the current portfolio of live football programming, which includes the UEFA Euro 2016, Qualifiers for UEFA Euro 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America.
Speaking on the development, Prasana Krishnan, Business Head, Sony Kix and Sony Six, said, “We are witnessing a golden era of sports viewership transition in the country, and are proud to be offering two of the world’s most renowned events in football. We have seen an overwhelming demand for football viewership in the country, and through these acquisitions, we wish to cater to that need and reiterate our commitment towards providing high quality sports content for our viewers.”
Starting August 2, 2015, Sony Kix will broadcast the traditional curtain raiser to the English football season, the FA Community Shield, followed by The Emirates FA Cup. In addition to the entire selection of 59 matches in the season, the channel will broadcast selected home friendly matches of the English Senior Men’s and England under-21 Team.
The Italian Serie A Tim Football Championship, the topmost division in professional league in Italian football, kicks off the 2015 season on the weekend of August 22, 2015. Sony Kix has acquired the exclusive rights to telecast three seasons of this league, with access to 380 live matches per season. The channel will also showcase in-depth post-match highlights accompanied by a weekly highlight bulletin providing exclusive insights into the league.