DB Corp is bullish on the Bihar market. Along with Bhagalpur, the group plans to launch Muzaffarpur and Gaya editions of Dainik Bhaskar
BestMediaInfo Bureau | Mumbai | July 27, 2015
DB Corp has reinforced its presence in Bihar with the launch of the Bhagalpur edition of Dainik Bhaskar. The group had launched the Patna edition of the Hindi daily in January 2014.
With this, Dainik Bhaskar now publishes six newspapers with 39 editions in 14 states across India.
Meanwhile, DB Corp is set to further firm its foothold in the Bihar market with the launch of two more editions – from Muzaffarpur and Gaya – in August 2015.
Over the next 20 days, the paper will also launch seven district editions in Hajipur, Purnea, Biharsharif/ Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. This will complete Dainik Bhaskar’s full foray in Bihar.
Sudhir Agarwal, Managing Director, DB Corp, commented, “We are very encouraged with the overwhelming response to our launch in Bhagalpur. We have been studying the Bihar market for long and while we sensed and explored high market potential in Patna, we were also excited with the economic potential of Bhagalpur – the second prominent city of Bihar with the second highest urban population to Patna and a literacy level of 81 per cent. Over the next few weeks, we are set to complete our full roll-out with two other main editions and seven district editions to accomplish our Bihar foray, which will make a strong impact on our ability to provide a much deeper reach to advertisers and readers.”