This is the third brand partnering for the agency from the Times Group after Movies Now and Romedy Now
BestMediaInfo Bureau | Delhi | June 9, 2015
Zoom, the Hindi Entertainment channel from Times Network, has appointed Famous Innovations as its creative agency. The mandate includes all ATL and BTL activities. This is the third brand partnering for the agency from the Times Group after Movies Now and Romedy Now.
Speaking on the win, Raj Kamble, Founder and CCO, Famous Innovations, said, “Zoom is a particularly exciting brand because it represents the culture of Bollywood. The fashion, news, celebrities, etc., make it more than just any other product. Bollywood is so close to the heart of every Indian and, therefore, there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach.”
On awarding the business to Famous Innovations, Shantanu Gangane, Head of Marketing, Zoom, Times Now & ET Now, commented, “Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflect in Famous’ brand of work, coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations.”
Famous Innovations’ client roster includes Raymond, Mahindra, Titan, SABMiller, Zivame.com, Piramal Group, Lakme Salon, Total Environment, and Vadilal Ice-creams, among others.