On the final day of the Creative Abbys, JWT India romped home with 35 metals followed by Contract with 22. Taproot Dentsu came in third with 15 metals
BestMediaInfo Bureau | Goa | April 11, 2015
The curtains came down on Goafest 2015 with the announcement of the Creative Abby winners in Digital, Print, Film, Film Craft, Integrated Advertising, OOH, Ambient and Design categories. JWT India ruled the final awards night as well and was clearly most awarded agency according to the overall metals tally. The agency secured 35 metals including 9 Gold, 8 Silver and 18 Bronze awards.
JWT’s sister agency Contract India stood second with a haul of 22 metals that included 4 Gold, 8 Silver and 10 Bronze.
Taproot Dentsu was at No. 3 with 15 metals including 1 Gold, 7 Silver and 7 Bronze awards.
ideas@work, Publicis and Scarecrow tied with 13 metals each wherein ideas@work won 2 Gold metals. DDB Mudra Group bagged a total of 10 metals including 3 Gold.
This year there was a significant increase in the number of Gold metals given out – 69 against 50 last year. However, the number of Silver metals saw a decline as only 102 Silver metals were given away against last year’s 119. The number of Bronze metals also saw an increase this year at 172 metals against last year’s 164.
The total number of Abby awards that were given away this year was 344 while last year it was 336.
The 2015 Abbys saw only one Grand Prix being awarded, to Linen Lintas last evening. Last year there were three Grand Prix awards – in Direct, Design and Digital categories, while this year the only Grand Prix came in the Direct category.
Pratap Bose, President, The Advertising Club and Chairman of The Awards Governing Council (AGC), said, "The categories saw a substantial increase this year but for winning a Grand Prix there needs to be a very strong work been submitted. The Broadcaster category saw the maximum number of Gold metals which indicates that the quality of work is improving."
Nakul Chopra, Chairman of Goafest 2015, said, "The quality of work has been good and has been increasing at a substantial rate. Quite a few categories including Broadcaster category saw a good increase."
Abby 2015 winners table (sorted by total tally)
|Agency / Company||Grand Prix||Gold||Silver||Bronze||Total|
|DDB Mudra Group||3||5||2||10|
|AutumnWinter Communications & Design||1||5||2||8|
|Early Man Film||3||3||1||7|
|Havas Worldwide India||2||3||2||7|
|UTV Entertainment Television||2||1||3||6|
|Bennett, Coleman & Co. Ltd.||3||2||5|
|ITSA - HCL Technologies||2||2||4|
|Law & Kenneth Saatchi & Saatchi||2||2||4|
|Out of the Box||1||3||4|
|Code Red Films||1||1||1||3|
|Colors, VIACOM18 MEDIA||2||1||3|
|FCB Ulka Advertising||1||2||3|
|Alok Nanda and Company||2||2|
|Boot Polissh Films||1||1||2|
|ELEVEN : 43||1||1||2|
|Hungama Digital Services||2||2|
|ITSA Brand Innovations||2||2|
|Jack In The Box Worldwide||2||2|
|Magic Hour Films / Gang Films||1||1||2|
|MATES - Madison Teamworks fp & e||1||1||2|
|Mtv India, Viacom 18||1||1||2|
|SAB TV (MSM Network)||1||1||2|
|Studio Eeksaurus Productions||1||1||2|
|Wunderman International, New Delhi||1||1||2|
|BC Web Wise||1||1|
|Chutti Tv Suntv Network||1||1|
|Digital L&K Saatchi & Saatchi||1||1|
|Eggfirst Advertising And Design||1||1|
|Everest Brand Solutions||1||1|
|Fanatics & Viscomm||1||1|
|Fever 104 FM||1||1|
|Groupm Dialouge Factory||1||1|
|Innocean Worldwide Communication||1||1|
|Kinetic India (A Wpp Company)||1||1|
|Little Lamb Films||1||1|
|Pepsi MTV Indies,VIACOM 18||1||1|
|Pigeon & Co.||1||1|
|R K Swamy BBDO||1||1|
|Select Direct Marketing Communications||1||1|
|Stirred Creative Advertising||1||1|
|Sunny Side Up Advertising||1||1|
|Talenthouse - spelling||1||1|
|TV Today Network||1||1|
|Value 360 Communication||1||1|
|Viacom 18 Motion Pictures||1||1|
|Dainik Bhaskar Group||1||1|
Creative Abby winners list: