This Women’s Day, Zee Cinema offers a glimpse into what the male-dominated Bollywood would be without the presence of female protagonists
BestMediaInfo Bureau | Delhi | March 4, 2015
This International Women’s Day on March 8, Zee Cinema has decided to commemorate the presence of women. In a digital campaign, titled #BollywoodWithoutWomen, the channel will be sharing creative memes highlighting a “World without Jodha, Simran, Basanti and even Humpty Sharma’s Dulhania”.
With each creative encompassing four elements – the Zee Cinema logo unit, the Bollywood character who is without his lady love, the hashtag #BollywoodWithoutWomen, and the key creative copy, the campaign will last for two days (March 8 and9) on the channel’s Facebook and Twitter page.
As part of this digital campaign, Zee Cinema will be reaching out to around 1.60 million fans on their Facebook page to drive interesting and engaging conversations. Also, the channel will run a special contest asking audiences to respond on ‘How would Bollywood be without women?’ on Twitter, where five winners will be get an opportunity to win prizes.