The five-year old Mumbai-based agency has announced appointed Kabir Kochhar as Head of Glitch Delhi
BestMediaInfo Bureau | Delhi | August 13, 2014
Mumbai-based digital marketing agency, The Glitch, is stepping into Delhi. Founded in 2009 by Varun Duggirala and Rohit Raj, The Glitch yesterday announced the start of Delhi operations where it has already started servicing clients such as Horlicks and Carlsberg.
The Glitch Delhi will be spearheaded by Kabir Kochhar, who comes with significant international expertise in digital media from his stint at Carat in New York as well as vast entrepreneurial exposure having recently run and exited food startup Megamenu.in.
The Delhi setup will begin with a team of 10 strategists and digital junkies, who will work in sync with the Mumbai team on national clients, while simultaneously fronting their independent work. The management is looking to expand the team gradually, aiming to ramp up to 50 by the end of the financial year as a part of their Delhi growth plan.
Varun Duggirala, Co-Founder and Business Head, The Glitch, said, “Plans to open a Delhi unit have been in the offing for a while as we saw a genuine need for our services in the region and have had many brands express interest in taking us on board if we did decide to set up in Delhi. But the idea was to build a solid independent unit and not a branch unit, which definitely demanded the need for it to have a clear driving force in its operations, and Kabir has truly filled that spot for us.”
Kochhar said, “The Glitch is incredibly strong as a content creation and dissemination company that uses video, tech and creativity to delivery spot on strategic solutions for clients. I am very excited to join such a talented bunch. We have a novel approach to employee engagement, retention and motivation that allows us to bring in passionate and top quality digital talent in the market and we are hiring aggressively across all divisions.”
“Our clients are our partners and we consider ourselves to be able advisors. We have been quick to spot emerging trends and deliver creative clutter-breaking solutions for our partners in Mumbai and we plan on taking that to the next level in Delhi-NCR. These are indeed ‘achhe din’ for us all,” he added.