With a reach of more than 5 million users per month, the exchange helps brands reach a vernacular audience base spread across 275+ cities covering 18 languages
BestMediaInfo Bureau | Delhi | July 23, 2014
Mediology Software, publisher of digital publishing platform Readwhere.com, has created Readwhere Advertising Exchange consisting of a group of leading regional and vernacular publishers. The Exchange brings these publishers and readwhere under one umbrella helping advertisers reach and target audience based on region, the language they speak and write, age, etc. The Exchange helps advertisers reach their audience not only on the web but on mobile and tablets through a series of publishing apps on iOS and Android.
Manish Dhingra, Director and Co-founder, Mediology Software, said, “In today's world of performance advertising, media and brand communication professionals need pinpoint accuracy in reaching their target groups. Digital advertising enables higher targeting and greater returns for media planners. The Readwhere Advertising Exchange is India's premier digital ad network, reaching out to a vernacular audience base spread across 275+ cities and covering 18 languages. We make the process of media buying and performance targeting very easy for the media planners, since we are the go to network for some of the largest digital brands in India.”
With RTE, an advertiser can display ads, generate leads, divert traffic, introduce brands, show demos, increase app downloads, sell online and much more. The network claims to reach more than 5 million users per month offering branding opportunity of more then billion impressions.
“We all know how online advertising is growing and the importance to use the advantages of an online media, thus RAE offers an opportunity to experience it and assures a better ROI on the online spend,” added Dhingra.
Readwhere Advertising Exchange has successfully managed to deliver better ROI to brands such as Panasonic, Aircel, Samsung, Travel NewZealand, Eureka Forbes, Tata Indigo to name a few. The ROI on Advertising campaigns achieved with Readwhere Exchange are higher then the industry standard due to the regional targeting approach followed by us while execution of the campaign.
To know more, please check www.readwhere.com/ads