MSM will be launching Max 2, Pix HD, AXN HD, and a new entertainment channel; while Discovery India will be launching Investigation Discovery (ID), a Hindi suspense entertainment channel, TLC HD and Animal Planet HD
BestMediaInfo Bureau | Delhi | June 16, 2014
TheOneAlliance, the distribution platform of MSM Discovery Private Limited (MSMD), the joint venture between Multi Screen Media (MSM) and Discovery Communications India, has announced that they continue to be the authorized, sole and exclusive distribution agent for Multi-Screen Media, Discovery India and TV Today Network (collectively referred to as ‘broadcaster’) to various distribution platforms – Cable (both analogue and digital), DTH, HITS, IPTV and hotels and commercials establishments.
Apart from the current 24 premium channels distributed by MSMD, the networks will be making heavy investments in the form of new channels such as Max 2 – a contemporary Hindi movie channel, Pix HD, AXN HD, and a new entertainment channel from the MSM stable.
The network is also acquiring premium sporting properties for their sports and entertainment channel, Sony Six, which is broadcasting a world of unparalleled sports entertainment with something to satiate every sports lover’s appetite with blockbuster events like NBA, UFC, TNA Wrestling and Australian Open tennis. Sony Six also telecast the recently concluded IPL7, and is the home of international football for the next five years with exclusive rights to telecast the world largest sporting spectacle, FIFA World Cup 2014 Brasil and FIFA World Cup 2018 Russia along with UEFA Euro 2016.
Discovery Communications India will be launching Investigation Discovery (ID), a suspense Hindi entertainment channel, TLC HD and Animal Planet HD in the near future. Over the course of the next one year, both the networks are looking forward to launch new channels in both SD and HD across different genres.
NP Singh, CEO, Multi Screen Media, said, “We believe in nurturing and fostering positive and strong relationships with our partners which is mutually beneficial to both and we are happy to extend this partnership to the future also. We are very confident that TheOneAlliance is perfectly enabled to monetize the valuable and exclusive premium content that we produce and acquire.”
“Discovery has a very strong partnership with Sony and we are fully committed to TheOneAlliance. It is Discovery’s endeavour to provide Indian viewers with the finest entertainment and TheOneAlliance will continue to distribute our eight current channels and our new launches across India,” said Rahul Johri, EVP and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia.
Rajesh Kaul, President, TheOneAlliance said, “TheOneAlliance is one of the most stable and dynamic distribution partnerships in the industry. Given the current strength and the aggressive future investment plans of our partners, TheOneAlliance will continue to excel as the powerful leader in the industry.”
The 24 premium channels distributed by TheOneAlliance – MSM Discovery are SET, Max, Max 2, SAB, Mix, Pix, Six, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Kids and four high definition channels Discovery HD World, Sony HD, Six HD and Pix HD, and TV Today Network channels Headlines Today, Aaj Tak and Tez.
Effective April 1, 2014, TheOneAlliance has ceased to distribute Times Now, ET Now, Movies Now and Zoom.