He will be based in the Mumbai. As Executive Director he will be part of the core management ream at Triton
BestMediaInfo Bureau | Delhi | June 12, 2014
Triton Communications has appointed Ashish Medhekar as Executive Director. He will be part of the core management team with the mandate to drive the agency’s growth. Medhekar moves from JWT, where he was Vice-President and Executive Business Director.
In a career spanning over 20 years, Medhekar started his career with Contract Advertising and has worked with agencies like Rediffusion Y&R as head of its Chennai office, Wunderman and Everest Brand Solutions where he headed the Mumbai office. He has also worked with Dentsu, and Enterprise Nexus.
On his move to Triton, Medhekar said, “We are in exciting times and I am looking forward to the opportunity of taking the Triton story forward. Triton has a history of building solid brands and has long and deep-rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level. The task is growth through great brand ideas and integrated solutions.”
Ali Merchant, Director, Triton, said, “Bringing with him a wealth of integrated experiences in communication, we are confident and looking forward to Ashish’s leadership role in Triton, particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need. We wish him the very best in this leadership role.”
In his last assignment at JWT, Medhekar has worked on some very successful campaigns like Godrej Corporate (Aamir Khan campaign), the three IPL campaigns for Sony Max (including the Jhumping Jhapak campaign which won the Effies in 2013), Godrej Securities campaign (Effie winner 2011), Benadryl and Listerine campaigns for J&J amongst others.
Through his career, some of the leading brands he has worked on are Philips, Colgate, J&J, Airtel, Citi Bank, Parle Products, ACC, Suzlon, Leela Hotels, Wonder Cement, Nixi (.in domain), LIC, Monsanto, Reliance Mutual Fund, Lavasa, Tata Housing, Park Avenue, Mahindra & Mahindra, Nivea, among others.
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has enjoyed a successful run in partnering some of the most successful clients and their brands like Eureka Forbes, Adani, Yes Bank, Wagh Bakri, UB Group, Bloomberg, NECC, amongst many others.