A first of its kind learning academy for women in India. As part of the brand launch campaign, Bollywood actress Kangana Ranaut will be the face of the brand
BestMediaInfo Bureau | Mumbai | May 15, 2014
Borrowing a leaf from the legacy of Femina and its connect with modern Indian women, The Times of India Group has launched the ‘Femina Believe Learning Academy’, a first of its kind learning academy in India. Targeted towards women from all walks of life, the practical and contemporary courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today’s modern Indian women in their professional and social life.
Extending the group’s presence in the field of education and training, Femina Believe will be a part of the ‘Times Center for Learning’, which was launched last year. The academy aims at empowering women through the power of training and will conduct short intensive workshops in a variety of subjects ranging from personality enhancement to culinary skills.
As part of the brand launch campaign, Bollywood actress Kangana Ranaut will be the face of the brand.
Speaking at the launch, Kangana said, “I am delighted and honoured to be part of Femina Believe. This empowering initiative will help women to transform and manage everyday pressures of life with the help of practical workshops and discover a brand new self.”
Women can choose from an array of courses mentioned on the academy’s website. Definitive learning, practical curriculum and a high level of interaction will be the core focus of these courses and will be conducted by best in class professionals, who will combine their unrivalled experience in subjects with training skills par excellence.
The courses offered by the academy are:
Makeup and skin care: Participants will be empowered with techniques to overcome their self-consciousness and skillfully apply makeup for every occasion.
Styling: Will help participants understand the nuances of styling to make the right choice of clothes & accessories every time.
Dining etiquette: Participants will learn the characteristics of fine dining, correct use of cutlery, table manners etc.
Communication skills and body language: This not being a language course, the participants will learn communication techniques that will help them nurture personal and professional relationships & equip them with skills to that will help them project the right personality.
Culinary: Participants can choose to learn to cook specific dishes or cuisines ranging from health food to word cuisines to desserts. Practical learning being the focus, participants will cook alongside our chefs and not just watch.
Photography: Participants will get to learn the basics of using a DSLR camera. After acquiring theoretical knowledge in a classroom, they will also go outdoors to put this to practical use.
Deepak Lamba, President, The Times Centre of Learning, said, “We are very proud of this initiative. In today’s day and age, a woman is challenged at every walk of her life. Multitasking through office and house a woman has to also take care of her family. Our courses will work to create a channel for women to support, connect and inspire each other.”
The courses are priced between Rs 2,500 and Rs 10,000 and will aim at polishing the existing skills of 15-20 students per batch. Femina Believe workshops will be currently launched in the city of Mumbai and Delhi NCR and will expand to the other six metros by early next year.