With this launch, DB Corp Ltd now publishes 8 newspapers with 67 editions across 14 states across India
BestMediaInfo Bureau | Delhi | January 20, 2014
DB Corp Limited, the publisher of Dainik Bhaskar, Divya Bhaskar and Divya Marathi, today announced the launch of Dainik Bhaskar’s new edition from Patna, Bihar. With this launch, DB Corp Ltd now publishes 8 newspapers with 67 editions across 14 states across India, strengthening its position as India’s largest print media company. With the launch of Dainik Bhaskar in Bihar, the media conglomerate has stormed Patna city with its awe-inspiring and impressive presence reinforced by a well strategized marketing and sales campaign that has once again proved its exceptional execution strength.
Commenting on Dainik Bhaskar’s successful Bihar foray Sudhir Agarwal, Managing Director, DB Corp Limited, “We are thrilled and excited with a tremendous start to the new year and an overwhelming response to our launch in Bihar. This was truly an exciting challenge in a region with formidable peers. We have been studying the Bihar market for long which has a literacy rate of 64%. In line with our market identification criteria; we sensed and explored the opportunity in Patna that revealed impressive demographic features and high market potential - being the 15th most developed city in India as per GDP, high per capita consumption, and a key agricultural hub with rapid infrastructure growth. It is also the 5th fastest growing city in India and the 21st in the world.
Our intensive on-ground study exposed an exciting prospect where we could establish a leadership position and create a marked impact in terms of readership and circulation. Once again the results have reiterated our execution capabilities, meticulous pre survey planning and thorough pre-launch strategies until seamless final roll-out. We unveiled our marketing campaign with bolder creative outdoor branding and a firm goal of igniting the Bhaskar brand in Bihar. Our product has already achieved wide acceptance and we are delighted that Dainik Bhaskar has emerged as a product with very powerful, unbiased content appealing to diverse readership categories. We are committed to making it the most preferred vehicle to participate in and look forward to actively participating in the region’s socio-economic progress.”
The daily executed a high decibel branding campaign with the themes “Bolo Bihar Bolo” (Talk Bihar Talk) and “Bedharak Bolo…Aapki Marzi Jaanne Aa Raha Hai ….Dainik Bhaskar” (Talk Without Hesitation…Dainik Bhaskar is Coming To Know About Your Views) that created a charged environment in Patna. Impactful and attractive branding points across Patna were selected that significantly amplified Dainik Bhaskar’s launch. Well planned outdoor media campaign with hoardings and kiosks, banners, human signage, auto branding, posters, radio campaign supplemented by newspaper inserts, cable advertising, cinema slides and rallies within the city comprised a 360 degree launch branding that enthused and attracted Patna readers.