Mitra will head sales in Madhya Pradesh & Chhattisgarh, Bihar and Jharkhand while Atri will oversee Rajasthan and Chandigarh, Punjab, Haryana & Himachal Pradesh
BestMediaInfo Bureau | Delhi | January 27, 2014
Following the successful launch of Dainik Bhaskar in Patna, DB Corp has elevated Raja Mitra and Dharmendra Atri as National Sales Head as part of its new Corporate Sales & Marketing strategy and organisation.
The announcement comes in the wake of the state-wise structuring of the company’s Corporate Sales & Marketing (CS&M) division that took place almost a year ago. The continued objective is to ensure that the company is able to provide strong merit based focus to advertisers for each state covered as part of Dainik Bhaskar Group’s overall market. Going forward, the business will be further strengthened into a full state-focused model with segments that will focus on zones and industry vertical specialists to ensure delivery of premium advertising value and reach at the right price.
Mitra has been promoted as National Sales Head for Dainik Bhaskar covering Madhya Pradesh & Chhattisgarh (MPCG), Bihar and Jharkhand markets. Atri is now National Sales Head for Dainik Bhaskar in Rajasthan and Chandigarh, Punjab, Haryana and Himachal Pradesh (CPH2) markets.
The company will also be making similar appointments for Divya Bhaskar and Divya Marathi brands soon.
Commenting on the internal promotions, Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer, DB Corp, said, “By spelling out our strategy today, we are making a strong commitment to direct our efforts and resources towards better growth, in a more dedicated manner across the UnMetro tier 2 & 3 India. Our current state-led focus stems from the customer requirements in each market as well as our constant endeavour to maintain the competitive edge in most of our regions of operation. We are confident that our strategies will be efficiently driven by both Raja Mitra and Dharmendra Atri in their respective markets. They are both senior industry leaders with vast experience in media business and enjoy trust of our media agency partners and clients, with proven team leadership and execution skills.”
Dwivedi added, “The successful run of our DB Connect FMCG vertical in the last two years has further strengthened our belief in ‘verticalisation’. We are therefore keen to drive an agenda of verticalisation in a few key categories as we have observed that this approach has been delivering good results and enhanced value to our media partners and clients. To start with, we will set up a few independent verticals – Lifestyle & Auto – which will encompass the geographies of North, West and South regions, apart from Government & PSU and FMCG which are already in place.”