Season 3 will focus on equipping youth to avoid being victimised by criminal elements, focusing on the message ‘Be Aware, Be Prepared, Be Safe’
BestMediaInfo Bureau | Mumbai | July 8, 2013
After the roaring success of its first two seasons, Channel V's flagship show ‘Gumrah’ is back for Season 3. The new season premiered yesterday, July 7, at 7 PM. The brand new episodes will continue to unravel heinous teen crimes in our society and the circumstances which make criminals out of the youth. Taking a step ahead from the earlier seasons, Season 3 will focus on equipping the youth to avoid being victimised by the criminal elements at large in society; focusing on the thought ‘Be Aware, Be Prepared, Be Safe’.
Unlike other crime shows, by showcasing crimes committed by the youth in our country in a manner that explores the circumstances that led to the crime rather than sensationalising it, Gumrah tackles bigger issues like peer pressure, the need to fit in, materialism and the dilution of morals, thus initiating a dialogue for the youth to express and address their problems.
Gumrah Season 3 is being anchored by Karan Kundra and is being endorsed by Bollywood star Chitrangda Singh. Channel V has also made a unique phone app ‘VithU’ for android phone users, as an extension of the show which features a ‘panic button’ that can be used in the face of danger.
Prem Kamath, GM & Channel Head, commented, "In our unique position as the one and only youth entertainment channel, we are well aware that we not only need to entertain the youth but also inform and prepare them. The VithU app is an extension of the show which equips society against unfavourable circumstances and can prevent their victimisation. Gumrah has been for the last two seasons guiding the youth through the dark corners of the mind. Season 3 took off from where we left last time and will make it even bigger and better."