Jerath was Dy. General Manager, Strategy & Brand Planning at Jagran Prakashan Limited
BestMediaInfo Bureau | Delhi | April 30, 2013
Kunal Jerath, Deputy General Manager - Strategy & Brand Planning at Jagran Prakashan, has called it a day after a stint of more than eight years. According to sources, Jerath has joined Bennett, Coleman & Co. Ltd. as Chief Manager in the brand team.
At Jagran, Jerath was handling Brand Management & Corporate Strategy Planning, Branding (Perception & Product), Communication Planning, Market Sizing, and Corporate Brand Management. He had joined Jagran in 2004 and worked across Communication/Account Planning for Consumer Brands/Products besides handling creative agencies, media planning agency, research agencies and pr agency for the Jagran group. He had played a key role in designing and establishing the corporate umbrella branding for the group.
An MBA in Marketing and Finance, Jerath started his career with Madison Communications where he spent less than a year before joining Jagran Prakashan.