Agency charts new course with expansion into kids and beauty brands
BestMediaInfo Bureau | Delhi | April 23, 2013
Cheil Worldwide SW Asia is charting a new course with fresh business wins – The Walt Disney Company and L’Oreal Paris Casting Crème Gloss. Cheil’s shopper marketing and digital capability clearly demonstrated next level thinking required for consumer engagement for both these brands.
For L’Oreal Paris Casting Crème Gloss, Cheil will be creating unique Social + Shopper experiences.
As regards The Walt Disney Company, Cheil will be working across Disney brands including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.
Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “These wins are testimony to Cheil’s integrated expertise which clearly demonstrates our palette which is far beyond advertising. The challenge is to leverage all available brand touchpoints and convert brand lovers into brand buyers. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising.”
John Koo, Managing Director, Cheil Worldwide SW Asia, said, “This a great start to 2013. Cheil has tremendous experience in consumer and shopper engagement and I am delighted that we will be seen in a new avataar.”
Cheil India has been on an aggressive growth plan over the last two years, almost doubling its size in employee strength and billings. Significant expansion and growth has been seen particularly in BTL and digital areas. Cheil set up its India office in 2003 with just 12 team members and today has over 150 members.