JSM’s line-up includes Hard Rock Café, California Pizza Kitchen, Trader Vic’s, Mai Tai, Shiro, +91 and Pinkberry
BestMediaInfo Bureau | Delhi | March 26, 2013
Anisha Banerji has been roped in by JSM Corp as Head of Marketing. She has been mandated to make JSM’s line-up of destinations like the Hard Rock Café, California Pizza Kitchen, Trader Vic’s, Mai Tai, Shiro, +91 and Pinkberry become even better, bigger and the favourite place for their patrons.
Banerji comes with 16 years of diverse experience in strategy & planning, marketing and film promotions coupled with digital expertise. Her long industry experience has equipped her with cross-domain knowledge, which will enable penetration of global brands in Indian markets for JSM.
In her past assignments, Banerji has worked with leading organisations like MTV Networks India, Big FM, GroupM’s Kinetic Worldwide, and i-Vista Digital Solutions. She was also involved in three startups, worked with leading strategy consultants to solve business challenges, and managed the digital marketing as a consultant for organisations of great repute.
At JSM, her portfolio includes, spearheading marketing and strategy for all JSM brands, digital, PR, CSR and music events.
Sanjay Mahtani, Co-founder & Executive Director, JSM Corp, said, “Given the gamut of knowledge gathered and constant growth in her career, Anisha brings along vast awareness and deep understanding of the industry. We are confident that with her varied and rich experience, she will bring in immense value across all brands and help them propel to the next level.”
Banerji said, “I am extremely delighted to be a part of the JSM group. It’s an exciting new challenge for me. Through our integrated efforts, I hope to steer new business initiatives to strengthen JSM’s brand equity in the industry.”
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of independent restaurants. From the premium luxury lounge Shiro, with its signature high ceilings, grand statues and award winning Oriental cuisine, JSM is the exclusive India master franchisee for world-renowned brands like Hard Rock Café, California Pizza Kitchen, Trader Vic's, Mai Tai, Inakaya, +91 and Pinkberry.