The superstar will feature as the manifestation of ‘The Signature Man’ in an extensive 13-week TV campaign going on air this month
BestMediaInfo Bureau | Delhi | November 20, 2012
McDowell Signature has signed up superstar Akshay Kumar as the new brand ambassador for its brand campaign ‘Success is living in the spotlight’ which would epitomise Signature’s core values. Akshay Kumar will feature as the manifestation of ‘The Signature Man’ in an extensive 13-week TV campaign going on air this month.
Akshay embodies the new brand campaign ‘Success is living in the spotlight” as his success story in Bollywood has ensured that he is always in the limelight. The campaign will also resonate with the youth whose definition of success has evolved over the years. Today’s youth believe that success is not complete without fame and public adulation.
Ashok Capoor, President and MD, United Spirits, said, “Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline ‘The sign of success’. We are pleased to welcome the remarkable Akshay Kumar into our fold. Akshay brings with him talent, a distinctive charm, his own unique style statement and oodles of success, which we at Signature believe to be a true reflection of our brand values.”
“I am delighted to be a part of the Signature brand campaign as it wonderfully captures the key facets of a successful man,” said Akshay Kumar. “Like the Signature man in the TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years. Therefore, I urge my fans to dream big but to not lose their individuality and leave their own signature on the world. The results and success will follow.”