PHD to handle Global Communication Planning for all Personal Care, Refreshment, Foods and Homecare brands. Household Care planning goes to Initiative
BestMediaInfo Bureau | Delhi | October 6, 2012
Unilever has announced the outcome of the global review of its media planning and buying agency services. The review was initiated in early 2012, in line with company policy to evaluate media agency arrangements periodically.
Unilever has confirmed their agency configuration across the following key territories for local planning and buying assignments.
WPP’s media agency Mindshare has been appointed in:
Omnicom’s media agency PHD has been appointed in:
IPG’s media agency Initiative has been appointed in:
At the same time Unilever has appointed PHD to handle Global Communication Planning for all Personal Care, Refreshment, Foods and Homecare brands. Global Planning for Household Care will be managed by Initiative, as part of an integrated IPG solution.
Luis Di Como, Unilever Senior Vice President Global Media, said, “We are confident that we have the right agency partners to service our business. They will help us leverage our scale and engage with consumers around the world in effective and meaningful ways, in order to fulfil our ambition of doubling the size of our business while reducing our environmental footprint and increasing our social impact.”
“We greatly value the long-term relationships that we have with our agency partners and look forward to continue working closely with them to deliver our marketing strategy, Crafting Brands for Life, and our ambition to continue leading in the digital marketing space,” concluded Di Como.