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Premium Wildlife & Natural History magazine ‘SAEVUS’ launched

Supported by anchor sponsor Samsonite, the magazine was unveiled at the Little Rann of Kutch

BestMediaInfo Bureau | Delhi | February 21, 2012

Saevus Wildlife, along with their anchor sponsor Samsonite, the world’s greatest marketer of travel products, launched SAEVUS, India’s premium wildlife and natural history magazine at the Little Rann of Kutch on February 17, 2012.

A two-day launch event amid the wildlife, saw sessions by eminent guests - Dr. Satya Kumar –Professor, Wildlife Institute of India, Sandesh Kadur- Eminent Wildlife Photographer, and Subrata Dutta - Managing Director, Samsonite, South Asia. The focus on the sessions was wildlife photography tips, filming wildlife, mountaineering, wildlife conservation and the association of Samsonite with Saevus. Samsonite’s connotation highlights corporate involvement in promoting wildlife and natural history along with a morning safari at the Little Rann of Kutch.

The Little Rann of Kutch was the apt destination for the launch of Saevus. The place is famous as the world's last refuge of the Indian Wild Ass (Khur).The Little Rann of Kutch has been declared as the Indian Wild Ass Sanctuary. For a bleak landscape, it is rich in biodiversity and is an ecologically important area for wildlife. Many local and migratory water birds like cranes, ducks, pelicans, flamingoes and land birds like sand grouse, frankolins and the Indian bustards find home at this place.

It is also home to various unique mammals apart from wild ass such the Indian Wolf (Canis indica), Desert Fox (Vulpes vulpes pusilla) and Nilgai (Boselaphus tragocamelus). It has been nominated as a bio-sphere and World Heritage Site by UNESCO.

The magazine aims at popularizing the beauty and diversity of Indian nature and Wildlife through stunning visuals, compelling stories among the citizens of India. It aims at uncompromising quality to capture the imagination of every Indian who loves nature, wildlife and the outdoors.The magazine will be available on stands and specialty bookstores from March 2012. The editorial team comprise of Sree Nandy-Editor-in-chief, Sandeep Mall-Managing Partner, Santanu Nandy-Publisher and Dhrotiman Mukherjee-Head Photography.

Commemorating the launch of the magazine, Sandeep Mall, Managing Partner, Saevus said, “Saevus is a premium wildlife magazine and it aims at offering its readers the side of wildlife and nature they have never been exposed to.  We couldn’t have thought of a better place than the Little Rann of Kutch to unveil our magazine because here is where the idea of coming out with the magazine was born.”

Santanu Nandy, Publisher, Saevus added, “It is a great moment for us today. An idea that we were delving on is now an entity. I would also like to thank Samsonite who is our anchor sponsor.When the idea of Saevus germinated we approached Samsonite for association as there was direct synergy with their idea of exploring out-doors. Samsonite was excited with the idea and agreed to hand hold a start-up to see it come to fructification.”

Sree Nandy, Editor, Saevus also shared her views; “I’m truly ecstatic today and am sure that Saevus will serve as more than just a wildlife and nature magazine. It will get you closer to a life that is beyond imagination and surreal. We have on board the best of wildlife and nature photographers and editorial team whose passion is the nature and everything related to it. I am very hopeful that the response will be tremendous and our endeavor will be to offer the best in natural history”.

Dhrotiman Mukherjee, Head Photography, Saevus stressed upon the outstanding quality in photography readers can expect from the magazine. He said,” Saevus will change the way people look at wildlife through stunning visuals and will be an inspiration to future generations of wildlife photographers”

Samsonite, who has been associated with the launch of the magazine has played an ardent role in supporting the objective of wildlife and nature and has encouraged travelling to another level. On their association with Saevus, Subrata Dutta, Managing Director, Samsonite, South Asia said, ”At Samsonite we have believed in stepping out and travelling the world. When this proposal came to us we thought it to be a great platform to showcase ourselves as partners to not just travellers but the various medium that makes one travel. I am hopeful of the great response Saevus will receive and I wish the entire team great success on behalf of Samsonite.”

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