To provide solutions for Borges across multiple media platforms including television and print
BestMediaInfo Bureau | Mumbai | October 11, 2011
Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Borges wants to be seen as one of the well known brands related to not just the Mediterranean diet in India but as a promoter of the Mediterranean lifestyle offering healthy food products.
Vidhu Sagar, Senior VP, Carat Media, commenting on the win, said, “We keenly look forward to partnering Borges in building the Sunday brunch concept in India through our integrated communication planning process. We would be providing solutions for Borges across multiple media platforms including television and print.”
Borges has a presence in around 100 countries and offers a range of olive oils, vinegars, vinaigrettes, dry fruits/nuts and popcorn. Borges has already made considerable investment in the areas of product planning, sales and distribution network in the country.