Strategizes to bring visibility to Daiki’s three new innerwear brands - Peri Peri, Daiki and Biara
BestMediaInfo Bureau | Delhi | September 20, 2011
Daiki Brands, a newly set up innerwear company, roped in Percept/H to handle the creative duties of their three new innerwear brands– Peri Peri, Daiki and Biara. Percept/H’s exhaustive knowledge and profound understanding of the communication strategy for these brands has helped Percept/H to win this account.
Currently Daiki Brands has three innerwear brands catering to both men and women. While Biara is a women's lingerie brand targeting the mass segment, Peri Peri is the company's premium range that competes directly with international brands such as Triumph and Jockey etc. Daiki is the men's innerwear range catering to the premium section and competing with the likes of Hanes and Jockey. The company has already launched Biara and Daiki on a national scale, and intends to launch Peri Peri this month.
Speaking on the newly bagged account, Prabhakar Mundkur, Chief Executive Officer, Percept/H, said, "We at Percept, have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of these brands inIndia."
Elaborated Akshay Mahendran, Chief Executive Officer, Daiki Brands, "As a start-up, we were looking to partner an agency that would understand the kind of strategy required to promote the newly launched innerwear brands, both in the category for masses, as well as in the premium segment."