Executes visibility campaigns for Tata Indigo and Tata Indica.
BestMediaInfo Bureau | Delhi | December 10, 2010
Tata Motors roped in Percept Out of Home to carry out their three month long visibility campaign for their renowned brands Tata Indigo and Tata Indica. The campaign kick-started on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, and will culminate on December 23, 2010.
With an objective to drive sales for Tata Indigo and Tata Indica at the Dealer point, Percept Out of Home worked on an exhaustive plan and identified exclusive locations to reach out to consumers. Beside malls, branding was utilized to create greater visibility and attract mass attention, especially during the weekends.
Commenting on this Sanjay Pareek, President, Percept Out of Home said,” We have been associated with Tata Motors for some time now and are happy to be their preferred vendor partner for their outdoor requirements. The campaign objective was to push sales at the dealer point and therefore the towns were mapped for automotive dealership and assets offered around the key dealerships in the sector to impact last minute brand recall, before the purchase is being made”.
Elaborating on the campaign strategy, Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home said, “Reaching consumers where it mattered the most was the prime objective, and this was the ideal strategy adopted while planning the activities for Tata Indigo and Tata Indica. Handpicked sites made a good impact for this campaign and created the necessary levels of awareness and interest, thereby leading to conversions for the two brands.”