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IPL 2023: Knockout round between Star Sports and JioCinema begins

With the commencement of the Indian Premier League (IPL) 2023 on Friday, media and entertainment industry is more curious about the battle being fought away from the ground

The best years of Infectious Advertising are still ahead of us: Co-Founders on agency’s 10-year journey and beyond

JioCinema ropes in 21 sponsors for IPL 2023

In OTT

Advertisment

: Ogilvy deploys ‘human OOH’ to showcase ‘Fevicol ka jod’
In Ad Craft

: CEAT’s new SUV tyre campaign features Rohit Sharma, Shreyas Iyer and Shubman Gill
In Ad Craft

: My11Circle's Mystery campaign aims to add extra thrill to the IPL season
In Ad Craft

Advertisement

: Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
In Partner Content

: Star Sports adds new interactive features, enhances viewing technology to improve viewers’ IPL 2023 experience
In Television

: Glance and JioCinema partner to bring IPL to over 200 million lock screens across India
In Digital

: Noise appoints Gaurav Mehta as its Chief Marketing Officer
In Marketing

: Pexpo unveils its new brand identity
In Marketing

: Zoya Akhtar, Reema Kagti’s production house ventures into ad production with Spinny’s new film
In Ad Craft

: Zee enters into a one-time settlement with Standard Chartered for loan taken by Siti Networks
In Television

: Kriti Sanon and Jr NTR present the new look of Parle Agro’s Appy Fizz in its latest campaign
In Ad Craft

: Business Today felicitates women achievers at 19th edition of Most Powerful Women event
In Television

: Pet care brand Wiggles acquires 100% stake in Capt Zack
In Marketing

: 200+ million viewers watch Star Sports’ build-up coverage of IPL 2023, claims channel
In Television

: Schbang wins social media mandate for ShareChat and Moj
In Digital

: Cadbury Dairy Milk urges fans to support all Indian athletes through #CheerForAllSports campaign
In Ad Craft

: Disney Star ropes in 13 sponsors for Indian Premier League 2023
In Television

: DDB Mudra’s Siddhesh Khatavkar becomes part of 2023 Grand Jury for NYF Advertising Awards
In Advertising

: Free Press Journal becomes ABC certified
In Print

In-depth

In-depth: Are cola ads losing their fizz?

: In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration

: In-depth: Are brands shying from creating campaigns around religious festivities?

: In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023

Television

PM Narendra Modi praises News18's efforts on its ‘Rising India’ summit

: Pogo and Discovery Kids to celebrate April Fool’s Day with 'Titoo’ and ‘Fukrey Boyzzz’ specials

: BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels

: IN10 Media Network’s second Hindi GEC Nazara to go on air on April 1

Advertising

Wunderman Thompson India wins brand building mandate for Tata Astrum Super

: Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services

: Anish Varghese moves on from Liqvd Asia

: Abbys is to be held from May 24-26 at Goafest

Marketing

Redseer releases top 25 digital disruptors rankings for 2022

: Tata Tiago.ev becomes official partner for IPL 2023

: Unacademy to furlough another 12% of its workforce

: Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India

Digital

Positive early momentum for e-commerce, fintech and gaming mobile apps in 2023: Adjust

: Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report

: Microsoft ‘exploring’ putting ads in the responses given by Bing Chat

: JioCinema unveils its star-studded Expert Panel for IPL 2023

Ad Craft

Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle

: Lee Cooper’s ‘Life Is Out There’ campaign showcases its new summer collection

: Engage Pocket perfumes celebrates sudden moments of playful chemistry in its new campaign

: Valvoline’s #2000kmZyadaKaVaada campaign promises the guarantee of extra to bikers

Print

ROAS vs engagement: What role can magazines play in brand building?

: Forbes India to organise 12th edition of its ‘Forbes India Leadership Awards 2023’

: Indian Express Group hosts 16th edition of Ramnath Goenka Awards for Excellence in Journalism

Radio

India gets 17 shortlists at New York Festivals 2023 Radio Awards

: NCLT admits insolvency plea by IDBI Trusteeship against Reliance Broadcast Network

: Red FM’s ‘Umeed Ki Run’ campaign helps national-level athlete secure a job

OTT

Royal Challengers Bangalore to showcase exclusive content featuring its players on JioCinema

: 58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey

: MX Player releases its new original crime thriller – ‘Virodh’

Interviews

TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

: Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

Guest Times

Insiders, out. Outsiders, in

: Optimising media spends in the current financial crunch

: The brave new world of Purification Marketing

: How can a company use organic marketing to equal the value of an advertisement video?

: As Air Vistara dies, can Brand Vistara live?

Commentary

The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?