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Commentary: Another shakeup at BARC — but who is behind it?
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
Is BARC data on website relevant anymore?
Is BARC data on website relevant anymore?
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
In-depth: All it takes to make Indian Readership Survey more robust
In-depth: All it takes to make Indian Readership Survey more robust
In Print
Irrfan Khan’s creative journey through the eyes of advertising veterans
Irrfan Khan’s creative journey through the eyes of advertising veterans
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
Commentary: Why seeking suspension of TV ratings is a bad idea
Commentary: Why seeking suspension of TV ratings is a bad idea
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
In OTT
Call for entries opens for BuzzInContent Awards 2020
Call for entries opens for BuzzInContent Awards 2020
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
Bigg Boss or IPL — what offers more value for money to advertisers?
Bigg Boss or IPL — what offers more value for money to advertisers?
In-depth: Is the concept of virality for marketers dead on Facebook?
In-depth: Is the concept of virality for marketers dead on Facebook?