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NDTV opts out from BARC data again, will the move backfire?
NDTV opts out from BARC data again, will the move backfire?
Uday Shankar and James Murdoch seal deal to become major shareholders in Viacom18
Uday Shankar and James Murdoch seal deal to become major shareholders in Viacom18
In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How Indian brands are preparing for the Metaverse age
In-depth: How Indian brands are preparing for the Metaverse age
Is it Arnab Goswami vs I&B Minister Anurag Thakur over the suspension of news TRPs?
Is it Arnab Goswami vs I&B Minister Anurag Thakur over the suspension of news TRPs?
BMI Newsbreak confirmed: BARC to resume TV news viewership data starting March 17
BMI Newsbreak confirmed: BARC to resume TV news viewership data starting March 17
The landing page conundrum; how to treat the outlier data?
The landing page conundrum; how to treat the outlier data?
TRAI defers NTO 2.0 implementation for three months
TRAI defers NTO 2.0 implementation for three months
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30
Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30
How Zee thwarted Invesco and OFI’s call for removal of Punit Goenka
How Zee thwarted Invesco and OFI’s call for removal of Punit Goenka
Zee turns down EGM requisition, calls it invalid and illegal
Zee turns down EGM requisition, calls it invalid and illegal
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
Clean up systems and processes before resuming news genre viewership data, NBDA tells BARC
Clean up systems and processes before resuming news genre viewership data, NBDA tells BARC
“Impulsive and premature,” says Zee as Invesco moves court
“Impulsive and premature,” says Zee as Invesco moves court
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
Zee to merge with Sony Pictures Networks India
Zee to merge with Sony Pictures Networks India
Sony-Zee merger: NP Singh to lead board of directors with Punit Goenka as MD and CEO
Sony-Zee merger: NP Singh to lead board of directors with Punit Goenka as MD and CEO
Reality check: How is print media recovering after the second Covid wave?
Reality check: How is print media recovering after the second Covid wave?
In Print
Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?
Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?
Ashish Bhasin resigns from Board of Directors and Audit Committee of BARC India
Ashish Bhasin resigns from Board of Directors and Audit Committee of BARC India
In garb of creativity: How Dentsu Webchutney & Vice Media bypassed GOI’s internet & SMS restrictions in J&K to deliver 'anti-India' stories
In garb of creativity: How Dentsu Webchutney & Vice Media bypassed GOI’s internet & SMS restrictions in J&K to deliver 'anti-India' stories
Truth vs Hype: Did Hathway actually remove NDTV from its popular packs?
Truth vs Hype: Did Hathway actually remove NDTV from its popular packs?
Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
Santosh Padhi ends his journey with Taproot dentsu
Santosh Padhi ends his journey with Taproot dentsu
Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
BARC India CEO Sunil Lulla calls it quits
BARC India CEO Sunil Lulla calls it quits
Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards
Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards
Kachcha pakka preparations but BARC India readies to resume TRPs for news channels
Kachcha pakka preparations but BARC India readies to resume TRPs for news channels
Scarecrow M&C Saatchi designs High Chair for BestMediaInfo Rising Star Awards
Scarecrow M&C Saatchi designs High Chair for BestMediaInfo Rising Star Awards
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
 Shortlists announced for BestMediaInfo Rising Star Awards 2021
Shortlists announced for BestMediaInfo Rising Star Awards 2021
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
Dentsu to restructure its India business into seven agency brands spread across creative, media, CXM: India CEO Anand Bhadkamkar
Dentsu to restructure its India business into seven agency brands spread across creative, media, CXM: India CEO Anand Bhadkamkar
Top five reasons to participate in BestMediaInfo Rising Star Awards
Top five reasons to participate in BestMediaInfo Rising Star Awards
News channels to lose additional revenue, audience reach coming from OTT platforms
News channels to lose additional revenue, audience reach coming from OTT platforms
In OTT
The digital divide: Why GEC-led OTT platforms distanced themselves from independent players
The digital divide: Why GEC-led OTT platforms distanced themselves from independent players
In OTT
OTT players to stop streaming news channels over alleged content rating ambiguity in new IT Rules
OTT players to stop streaming news channels over alleged content rating ambiguity in new IT Rules
In OTT
Whistleblower alleges massive corruption at BARC India
Whistleblower alleges massive corruption at BARC India
Commentary: BARC India has many questions to answer over extortion gate
Commentary: BARC India has many questions to answer over extortion gate
ABP Network enters Tamil market with digital news platform ‘ABP Nadu’
ABP Network enters Tamil market with digital news platform ‘ABP Nadu’
In Digital
Rampant exchange of info between BARC India’s former heads and Republic top brass: Mumbai Police in chargesheet
Rampant exchange of info between BARC India’s former heads and Republic top brass: Mumbai Police in chargesheet
Rattled Republic ducks all questions but threatens entire media
Rattled Republic ducks all questions but threatens entire media
Arnab Goswami threatens BestMediaInfo; sends legal notice to stop publication of a report on brands pulling out ads from Republic
Arnab Goswami threatens BestMediaInfo; sends legal notice to stop publication of a report on brands pulling out ads from Republic
Commentary: Exit BARC India, enter Government-monitored TV measurement system?
Commentary: Exit BARC India, enter Government-monitored TV measurement system?
More brands join chorus against toxic content on news channels, seek immediate course correction
More brands join chorus against toxic content on news channels, seek immediate course correction
Media agencies may drop news channels resorting to unethical practices
Media agencies may drop news channels resorting to unethical practices
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
TRAI says “no” regulation for OTT for now
TRAI says “no” regulation for OTT for now
In OTT
Cable TV operators do not need TRAI’s protection, they need protection from TRAI
Cable TV operators do not need TRAI’s protection, they need protection from TRAI
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Is BARC data on website relevant anymore?
Is BARC data on website relevant anymore?
In-depth: All it takes to make Indian Readership Survey more robust
In-depth: All it takes to make Indian Readership Survey more robust
In Print
Irrfan Khan’s creative journey through the eyes of advertising veterans
Irrfan Khan’s creative journey through the eyes of advertising veterans
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
Commentary: Why seeking suspension of TV ratings is a bad idea
Commentary: Why seeking suspension of TV ratings is a bad idea
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
In OTT
Call for entries opens for BuzzInContent Awards 2020
Call for entries opens for BuzzInContent Awards 2020
Bigg Boss or IPL — what offers more value for money to advertisers?
Bigg Boss or IPL — what offers more value for money to advertisers?
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is the concept of virality for marketers dead on Facebook?
In-depth: Is the concept of virality for marketers dead on Facebook?
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
In-depth: TRAI’s NTO impact on distribution business
In-depth: TRAI’s NTO impact on distribution business
26% FDI in digital media: Will existing platforms with major foreign ownership be affected?
26% FDI in digital media: Will existing platforms with major foreign ownership be affected?
In Digital
How 26% FDI in digital media spells good news for domestic players
How 26% FDI in digital media spells good news for domestic players
In Digital
In-depth: Does a CMO role hold relevance today in Indian market?
In-depth: Does a CMO role hold relevance today in Indian market?
In-depth: Landing page not illegal – the way ahead
In-depth: Landing page not illegal – the way ahead
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Has TRAI failed India's broadcast industry?
Commentary: Has TRAI failed India's broadcast industry?
Commentary: Confident MRUC isn't taking IRS criticism lying down this time
Commentary: Confident MRUC isn't taking IRS criticism lying down this time
In-depth: What makes consumers love a brand
In-depth: What makes consumers love a brand
Hemant Bhandari of Chrome Pictures calls for a fair play in the ad production business
Hemant Bhandari of Chrome Pictures calls for a fair play in the ad production business
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
In-depth: How the new tariff regime will impact ad rates
In-depth: How the new tariff regime will impact ad rates
BestMediaInfo = exchange4media + afaqs
BestMediaInfo = exchange4media + afaqs
Brandstand: 30 Bondel Road and the culture of an agency brand
Brandstand: 30 Bondel Road and the culture of an agency brand
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Uday Shankar named Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific
Uday Shankar named Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific
Commentary: Rethink the AIR, else meet the fate of print in West
Commentary: Rethink the AIR, else meet the fate of print in West
India's first content marketing B2B platform BuzzInContent.com launches
India's first content marketing B2B platform BuzzInContent.com launches
In-depth: Up close and personal – Marketing and the subtle art of relationship building
In-depth: Up close and personal – Marketing and the subtle art of relationship building
In-depth: Indian agencies shift focus on co-creating with clients
In-depth: Indian agencies shift focus on co-creating with clients
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
In-depth: It’s season in the sun for the non-metro and rural markets
In-depth: It’s season in the sun for the non-metro and rural markets
Commentary: ASCI approaching government for condom ads ban is deplorable
Commentary: ASCI approaching government for condom ads ban is deplorable
In-depth: News genre – building brands and advertising categories
In-depth: News genre – building brands and advertising categories
In-depth: Influencer marketing — doing it right
In-depth: Influencer marketing — doing it right
In-depth: When brands go for pot-shot advertising
In-depth: When brands go for pot-shot advertising
NBA is in tatters today, no need to join: Arnab Goswami
NBA is in tatters today, no need to join: Arnab Goswami
Eight brands that need to re-invent themselves
Eight brands that need to re-invent themselves
Boys do cry: Advertising and its portrayal of men
Boys do cry: Advertising and its portrayal of men
Is RP-Sanjiv Goenka Group in talks with Living Media to pick majority stake?
Is RP-Sanjiv Goenka Group in talks with Living Media to pick majority stake?
A lot is in a name when it comes to naming your brand
A lot is in a name when it comes to naming your brand
Impact and implications of BARC’s boycott by English news channels
Impact and implications of BARC’s boycott by English news channels
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
GST: Will print be able to bear the burden?
GST: Will print be able to bear the burden?
In Print
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Why is BARC still releasing GRPs, asks Raj Nayak
Why is BARC still releasing GRPs, asks Raj Nayak
Marketing to moms: Are brands doing it right?
Marketing to moms: Are brands doing it right?
Pro Kabaddi is back; BARC analysis on India’s biggest non-cricket league
Pro Kabaddi is back; BARC analysis on India’s biggest non-cricket league
We sensed Arnab was planning an on-air farewell so was denied access: MK Anand, MD & CEO, Times Network
We sensed Arnab was planning an on-air farewell so was denied access: MK Anand, MD & CEO, Times Network
A message that can’t be visualised will lack the power of emotion: Laura Ries
A message that can’t be visualised will lack the power of emotion: Laura Ries
In-depth: Will ad campaigns in men’s innerwear category come of age?
In-depth: Will ad campaigns in men’s innerwear category come of age?
The ONE advice India's top creative heads swear by
The ONE advice India's top creative heads swear by
Sandip Tarkas follows his dream, joins Songdew as Director
Sandip Tarkas follows his dream, joins Songdew as Director
Rising Star: Ahsan Khan, ‎Brand Services Director at Mullen Lintas
Rising Star: Ahsan Khan, ‎Brand Services Director at Mullen Lintas
Print media in India is alive and growing, says ABC’s latest report
Print media in India is alive and growing, says ABC’s latest report
In Print
Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18
Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18
Republic goes live, all eyes on barometers now
Republic goes live, all eyes on barometers now
Times Now’s ‘The Morning Newshour’ goes Hindi
Times Now’s ‘The Morning Newshour’ goes Hindi
BARC India makes subscriber contract more stringent
BARC India makes subscriber contract more stringent
Republic = Debate
Republic = Debate
BARC to stop measuring analogue; viewership trend unpredictable
BARC to stop measuring analogue; viewership trend unpredictable
Rising Stars: Ketan Kadam and Adith Fernandes of FCB Interface
Rising Stars: Ketan Kadam and Adith Fernandes of FCB Interface
After Hours: Santosh Padhi, the art enthusiast
After Hours: Santosh Padhi, the art enthusiast
Amul defends ad on Sukma attack as netizens find it in bad taste
Amul defends ad on Sukma attack as netizens find it in bad taste
The story behind Patanjali’s ad blitz on news genre
The story behind Patanjali’s ad blitz on news genre
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global