Special
-
- In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
-
- Commentary: More searching questions than answers in front of BARC India Board
-
- Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
-
- A different kind of Durga Puja in 2020, all thanks to Corona
-
- Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
-
- Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
-
- India's draft guidelines on misleading advertisements need clarity
-
- Neither saint nor sinner, Tanishq is a smart winner
-
- Is Technology killing your Brand Proposition?
-
- Why men love men and women hate women
-
- Is the lockdown making nuclear families behave like joint families?
-
- Coding: Need of the hour or just FOMO
-
- ‘Play From Home’ — Why Homereca is the new Horeca
-
- OTT – the business of convenience entertainment driving consumer acquisition
-
- Commentary: How TRAI killed consumerism in the name of consumer interest
-
- Not afraid of dying? Welcome to Mortality Marketing.
-
- In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
-
- Rising Star: Amol Roy, Founder, TheShutterCast
-
- Stop Discounting, start Premiumising
-
- A tale of two mergers — VI + Rhea-Kangana
-
- In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
-
- In-depth: The rise of platforms connecting celebrities and fans
-
- Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
-
- Do you belong to Condominium India?
-
- In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
