Special
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- In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
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- Commentary: More searching questions than answers in front of BARC India Board
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- Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
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- A different kind of Durga Puja in 2020, all thanks to Corona
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- Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
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- Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
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- India's draft guidelines on misleading advertisements need clarity
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- Neither saint nor sinner, Tanishq is a smart winner
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- Is Technology killing your Brand Proposition?
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- Why men love men and women hate women
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- Is the lockdown making nuclear families behave like joint families?
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- Coding: Need of the hour or just FOMO
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- ‘Play From Home’ — Why Homereca is the new Horeca
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- OTT – the business of convenience entertainment driving consumer acquisition
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- Commentary: How TRAI killed consumerism in the name of consumer interest
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- Not afraid of dying? Welcome to Mortality Marketing.
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- In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
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- Rising Star: Amol Roy, Founder, TheShutterCast
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- Stop Discounting, start Premiumising
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- A tale of two mergers — VI + Rhea-Kangana
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- In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
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- In-depth: The rise of platforms connecting celebrities and fans
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- Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
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- Do you belong to Condominium India?
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- In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?