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In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How can brands navigate the tricky Metaverse landscape?
In-depth: How Indian brands are preparing for the Metaverse age
In-depth: How Indian brands are preparing for the Metaverse age
Lata Mangeshkar and the art of timeless brands
Lata Mangeshkar and the art of timeless brands
Will Air India be the next Corus for the Tata Group?
Will Air India be the next Corus for the Tata Group?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Why Indian adex remains repressed compared to other global markets
In-depth: Why Indian adex remains repressed compared to other global markets
In-depth: How brands can make the most of the growing creators’ economy
In-depth: How brands can make the most of the growing creators’ economy
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
Why Clagency is the future of the agency
Why Clagency is the future of the agency
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Do Crypto ads need to be more transparent in nature?
In-depth: Do Crypto ads need to be more transparent in nature?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
In-depth: Do brands succumb to trolling too early?
In-depth: Do brands succumb to trolling too early?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
How clients corrupted agencies
How clients corrupted agencies