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In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
Why Clagency is the future of the agency
Why Clagency is the future of the agency
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Do Crypto ads need to be more transparent in nature?
In-depth: Do Crypto ads need to be more transparent in nature?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
In-depth: Do brands succumb to trolling too early?
In-depth: Do brands succumb to trolling too early?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
How clients corrupted agencies
How clients corrupted agencies
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy