In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?

By Nisha Qureshi

Why Clagency is the future of the agency

By Shivaji Dasgupta

What the Calcutta Season must learn from the Seasoned Indian

By Shivaji Dasgupta

‘Will Advertising ever have a Parag Agarwal?’

By Shivaji Dasgupta

‘Where the metaverse is going horribly wrong’

By Shivaji Dasgupta

Your Groceries now delivered in Zero Minutes

By Shivaji Dasgupta

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

By Nisha Qureshi

Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain

By BestMediaInfo Bureau

In-depth: Have ads lost their musical touch in the fast-paced digital world?

By Akanksha Nagar

In-depth: Do Crypto ads need to be more transparent in nature?

By Nisha Qureshi

Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

By Niraj Sharma

In-depth: Do brands succumb to trolling too early?

By Nisha Qureshi

In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?

By Akanksha Nagar

In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’

By Akanksha Nagar

In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign

By Nisha Qureshi

How clients corrupted agencies

By Shivaji Dasgupta

How Tandoori Chicken is connected to Lakshmi Puja and FabIndia

By Shivaji Dasgupta

Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI

By Niraj Sharma

Chalti Ka Naam Festivity

By Shivaji Dasgupta

'Why Air India must never say Tata to the Maharajah'

By Shivaji Dasgupta

Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative

By BestMediaInfo Bureau

In-depth: Will aggressive advertising spends help crypto brands?

By Akanksha Nagar

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

By Akanksha Nagar

Bigg Boss vs cricket: What's the winning proposition for advertisers?

By Nisha Qureshi

Why the Tatas must be careful in merchandising its legacy

By Shivaji Dasgupta