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In-depth
Best Media Info
Advertising
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In-depth
Special
In-depth: How can brands navigate the tricky Metaverse landscape?
By
Akansha Srivastava
In-depth: How Indian brands are preparing for the Metaverse age
By
Akansha Srivastava
Lata Mangeshkar and the art of timeless brands
By
Shivaji Dasgupta
Will Air India be the next Corus for the Tata Group?
By
Shivaji Dasgupta
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
By
Nisha Qureshi
In-depth: Why Indian adex remains repressed compared to other global markets
By
Roohi Gupta
In-depth: How brands can make the most of the growing creators’ economy
By
Nisha Qureshi
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
By
BestMediaInfo Bureau
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
By
BestMediaInfo Bureau
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
By
Nisha Qureshi
Why Clagency is the future of the agency
By
Shivaji Dasgupta
What the Calcutta Season must learn from the Seasoned Indian
By
Shivaji Dasgupta
‘Will Advertising ever have a Parag Agarwal?’
By
Shivaji Dasgupta
‘Where the metaverse is going horribly wrong’
By
Shivaji Dasgupta
Your Groceries now delivered in Zero Minutes
By
Shivaji Dasgupta
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
By
Nisha Qureshi
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
By
BestMediaInfo Bureau
In-depth: Have ads lost their musical touch in the fast-paced digital world?
By
Akanksha Nagar
In-depth: Do Crypto ads need to be more transparent in nature?
By
Nisha Qureshi
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
By
Niraj Sharma
In-depth: Do brands succumb to trolling too early?
By
Nisha Qureshi
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
By
Akanksha Nagar
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
By
Akanksha Nagar
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
By
Nisha Qureshi
How clients corrupted agencies
By
Shivaji Dasgupta
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