In-depth: Is long-form copy becoming a long-forgotten art?

By Shradha Mishra

In-depth: Social media banter: Boon or bane for brands

By Akanksha Nagar

In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all

By BestMediaInfo Bureau

In-depth: The rise of India’s online sleep aid industry

By Akanksha Nagar

In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience

By Akanksha Nagar

In-depth: Is OTT advertising suffering in the absence of third-party measurement?

By Akanksha Nagar

In-depth: Is comparative advertising re-emerging as a trend?

By Shradha Mishra

In-depth: What do brand custodians bring to table as brand ambassadors?

By Akanksha Nagar

In-depth: Is performance pressure taking a toll on digital creativity?

By Shradha Mishra

In-depth: Is the concept of virality for marketers dead on Facebook?

By Akanksha Nagar

In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue

By BestMediaInfo Bureau

In-depth: Auto ad spend continue to grow despite sectoral slowdown

By Akanksha Nagar

In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit

By Akanksha Nagar

Jewellery brands have high hopes from festive season, to spend big on digital

By Shradha Mishra

In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg

By Shradha Mishra

In-depth: TRAI’s NTO impact on distribution business

By Swagata Panjari

In-depth: Brand-marketer relationship – the long lost love

By Sunit Roy

In-depth: HD channels take a hit after NTO but is the effect long term?

By Swagata Panjari

In-depth: How personalised marketing is making customer acquisition easier for brands

By Shradha Mishra

In-depth: Are brands starting to feel the heat of Consumer Protection Bill?

By Sunit Roy

In-depth: Can sluggish economic growth dampen festive season ad spend?

By Swagata Panjari

In-depth: Does a CMO role hold relevance today in Indian market?

By Sunit Roy

In-depth: How relevant is screen size for brands in today's content-driven world?

By Swagata Panjari

In-depth: As business falls, is it time for print media to reinvent itself?

By Sunit Roy

In-depth: Why advertisers are making a beeline for regional TV

By Swagata Panjari