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In-depth
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
By Shradha Mishra
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
By Akanksha Nagar
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
By Nisha Qureshi
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
By Nisha Qureshi
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
By Akanksha Nagar
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
By Akanksha Nagar
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
By Akanksha Nagar
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
By Akanksha Nagar
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
By Akanksha Nagar
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
By Akanksha Nagar
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
By Akanksha Nagar
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
By Akanksha Nagar
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
By Akanksha Nagar
In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline
In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline
By Akanksha Nagar
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
By Akanksha Nagar
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
By Akanksha Nagar
In-depth: Will coronavirus change the concept of creativity?
In-depth: Will coronavirus change the concept of creativity?
By Shradha Mishra
In-depth: Can Indian luxury brands capture the global imagination?
In-depth: Can Indian luxury brands capture the global imagination?
By Akanksha Nagar
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
By Raushni Bhagia
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
By Akanksha Nagar
In-depth: How brands are silently preparing for a post-Covid world
In-depth: How brands are silently preparing for a post-Covid world
By Shradha Mishra
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
By Shradha Mishra
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
By Akanksha Nagar
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
By Akanksha Nagar
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
By Shradha Mishra