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In-depth
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
By Akanksha Nagar
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
By Akanksha Nagar
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
By Akanksha Nagar
In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline
In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline
By Akanksha Nagar
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
By Akanksha Nagar
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
By Akanksha Nagar
In-depth: Will coronavirus change the concept of creativity?
In-depth: Will coronavirus change the concept of creativity?
By Shradha Mishra
In-depth: Can Indian luxury brands capture the global imagination?
In-depth: Can Indian luxury brands capture the global imagination?
By Akanksha Nagar
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
By Raushni Bhagia
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
By Akanksha Nagar
In-depth: How brands are silently preparing for a post-Covid world
In-depth: How brands are silently preparing for a post-Covid world
By Shradha Mishra
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
By Shradha Mishra
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
By Akanksha Nagar
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
By Akanksha Nagar
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
By Shradha Mishra
In-depth: The conundrum of brand communication in the times of coronavirus
In-depth: The conundrum of brand communication in the times of coronavirus
By Akanksha Nagar
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
By BestMediaInfo Bureau
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
By Shradha Mishra
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
By Akanksha Nagar
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Is long-form copy becoming a long-forgotten art?
By Shradha Mishra
In-depth: Social media banter: Boon or bane for brands
In-depth: Social media banter: Boon or bane for brands
By Akanksha Nagar
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
By BestMediaInfo Bureau
In-depth: The rise of India’s online sleep aid industry
In-depth: The rise of India’s online sleep aid industry
By Akanksha Nagar
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
By Akanksha Nagar
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
By Akanksha Nagar