In-depth: Are alcohol brands finally targeting women or is it just a gimmick?

By Nisha Qureshi

In-depth: Why Indian adex remains repressed compared to other global markets

By Roohi Gupta

In-depth: How brands can make the most of the growing creators’ economy

By Nisha Qureshi

In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?

By BestMediaInfo Bureau

In-depth: How much are brands planning to spend on TV news during upcoming assembly elections

By BestMediaInfo Bureau

In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?

By Nisha Qureshi

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

By Nisha Qureshi

In-depth: Have ads lost their musical touch in the fast-paced digital world?

By Akanksha Nagar

In-depth: Do Crypto ads need to be more transparent in nature?

By Nisha Qureshi

In-depth: Do brands succumb to trolling too early?

By Nisha Qureshi

In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?

By Akanksha Nagar

In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’

By Akanksha Nagar

In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign

By Nisha Qureshi

In-depth: Will aggressive advertising spends help crypto brands?

By Akanksha Nagar

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

By Akanksha Nagar

Bigg Boss vs cricket: What's the winning proposition for advertisers?

By Nisha Qureshi

In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

By Akanksha Nagar

In-depth: Why brands are investing heavily in regional ad films

By Nisha Qureshi

In-depth: Jewellery brands to increase ad spends by 30% this festive season

By Akanksha Nagar

In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level

By Akanksha Nagar

In-depth: How more women-centric ads will benefit automobile sector

By Nisha Qureshi

In-depth: Friends forever—How brands can leverage each other’s strengths

By Akanksha Nagar

In-depth: Has IPL become an overcrowded Kumbh for brands? 

By Akanksha Nagar

In-depth: Does #BoycottBrand affect a brand's life?

By Akanksha Nagar

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

By Akanksha Nagar