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In-depth
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Bigg Boss vs cricket: What's the winning proposition for advertisers?
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
In-depth: Why brands are investing heavily in regional ad films
In-depth: Why brands are investing heavily in regional ad films
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In-depth: How more women-centric ads will benefit automobile sector
In-depth: How more women-centric ads will benefit automobile sector
In-depth: Friends forever—How brands can leverage each other’s strengths
In-depth: Friends forever—How brands can leverage each other’s strengths
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?