In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’

By Akanksha Nagar

In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign

By Nisha Qureshi

In-depth: Will aggressive advertising spends help crypto brands?

By Akanksha Nagar

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

By Akanksha Nagar

Bigg Boss vs cricket: What's the winning proposition for advertisers?

By Nisha Qureshi

In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

By Akanksha Nagar

In-depth: Why brands are investing heavily in regional ad films

By Nisha Qureshi

In-depth: Jewellery brands to increase ad spends by 30% this festive season

By Akanksha Nagar

In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level

By Akanksha Nagar

In-depth: How more women-centric ads will benefit automobile sector

By Nisha Qureshi

In-depth: Friends forever—How brands can leverage each other’s strengths

By Akanksha Nagar

In-depth: Has IPL become an overcrowded Kumbh for brands? 

By Akanksha Nagar

In-depth: Does #BoycottBrand affect a brand's life?

By Akanksha Nagar

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

By Akanksha Nagar

In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

By Shradha Mishra

In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?

By Akanksha Nagar

In-depth: The rise of platforms connecting celebrities and fans

By Nisha Qureshi

In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?

By Nisha Qureshi

In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season

By Akanksha Nagar

In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?

By Akanksha Nagar

In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends

By Akanksha Nagar

In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost

By Akanksha Nagar

In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment

By Akanksha Nagar

In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year

By Akanksha Nagar

In-depth: Are local brands eating into share of bigger brands amid pandemic?

By Akanksha Nagar