In-depth: Does #BoycottBrand affect a brand's life?

By Akanksha Nagar

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

By Akanksha Nagar

In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

By Shradha Mishra

In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?

By Akanksha Nagar

In-depth: The rise of platforms connecting celebrities and fans

By Nisha Qureshi

In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?

By Nisha Qureshi

In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season

By Akanksha Nagar

In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?

By Akanksha Nagar

In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends

By Akanksha Nagar

In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost

By Akanksha Nagar

In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment

By Akanksha Nagar

In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year

By Akanksha Nagar

In-depth: Are local brands eating into share of bigger brands amid pandemic?

By Akanksha Nagar

In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing

By Akanksha Nagar

In-depth: FMCG sales move in fast lane but brands go slow on advertising

By Akanksha Nagar

In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline

By Akanksha Nagar

As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans

By Akanksha Nagar

In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?

By Akanksha Nagar

In-depth: Will coronavirus change the concept of creativity?

By Shradha Mishra

In-depth: Can Indian luxury brands capture the global imagination?

By Akanksha Nagar

In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?

By Raushni Bhagia

In-depth: What it takes for a foreign MNC to be perceived as ‘local’

By Akanksha Nagar

In-depth: How brands are silently preparing for a post-Covid world

By Shradha Mishra

In-depth: Covid-19 disrupts creative pitching — how agencies are coping up

By Shradha Mishra

In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties

By Akanksha Nagar